Brand Sales Ambassador | Fernet-Branca, Carpano & Borghetti | Boston

Full‑Time Brand Sales Ambassador Branca USA (Fernet‑Branca, Carpano, Borghetti) Market: Boston / Eastern Massachusetts About the Role Fernet‑Branca, Carpano Antica Formula, and Borghetti are among the most respected brands behind the bar. We’re looking for a Brand Sales Ambassador to own the Boston market, build relationships with influential bartenders and buyers, drive distribution growth, and bring these iconic brands to life through sales, advocacy, and activation. This role involves significant sales skills as well as brand activation and fostering meaningful relationships within the trade. You will work closely with distributor partners, on‑premise accounts, and trade leaders to expand distribution, secure menu presence, and strengthen brand relevance in the accounts that matter most. If you understand how great brands win in the on‑premise, know how to navigate the trade, and can translate strategy into execution, this is your lane. What You’ll Do Drive Commercial Growth Expand distribution across targeted on‑premise accounts Secure menu placements, back bar presence, and featured cocktails Support national and regional account mandates to ensure compliance and execution Build and Influence the Trade Develop strong relationships with bartenders, buyers, and key decision‑makers Position Branca USA brands as essential tools behind the bar, not optional adds Create emotional connection and advocacy within the trade Execute with Precision Champion brand standards across accounts including visibility, POS, and drink strategy Partner with distributor sales teams and regional leadership to align priorities Allocate activation budgets strategically to maximize ROI Activate the Market Plan and execute trade‑focused activations, events, and education sessions Show up consistently in the right accounts, at the right moments Support industry organizations and local hospitality communities Report and Optimize Track KPIs, distribution gains, and program effectiveness Submit weekly reporting and monthly recaps via internal systems Use insights to refine strategy with a test, measure, adjust mindset Pay & Benefits Base Salary: $55,000‑$60,000 Annual Bonus: Up to $12,000 Auto Allowance: $4,800 annually Communication Allowance: $900 annually Medical, dental, and vision insurance (company contributes to monthly premiums) 401(k) with company match Flex PTO policy Growth opportunities within a national agency supporting premium brands Total target compensation range: $72,000‑$77,000 + benefits What We’re Looking For 1–4 years of experience in beverage alcohol (supplier or distributor preferred) Strong understanding of the on‑premise trade channel Proven ability to influence and build trust with bartenders and account buyers Commercial mindset with a track record of driving sales and distribution growth Highly organized, self‑directed, and comfortable owning a market Strong communication and presentation skills Entrepreneurial, resourceful, and action‑oriented Additional Requirements Willingness to work nights and weekends as required Ability to travel up to 15% within the market Proficient in Microsoft Office and reporting tools Must have a reliable vehicle and valid driver’s license Must be 21+ years of age What Sets This Role Apart Work on a portfolio that commands respect in the trade globally True balance of sales ownership + brand influence Opportunity to shape how iconic brands show up in a key U.S. market High visibility with both agency leadership and brand stakeholders Transformative Marketing Services is an equal opportunity employer. We are committed to creating a diverse, equitable, and inclusive workplace. #J-18808-Ljbffr Transformative Marketing Services