Marketing Insights Specialist

Job Description

Job Description

Description:

Who Are We:

Since 1984, iCEV has been a leader in Career & Technical Education, offering innovative curriculum and industry-recognized certifications that equip learners with real-world skills. Our comprehensive online platform supports educators and students across diverse fields. Join our team and make an impact, helping us to empower the next generation with the knowledge and skills they need to succeed. 

Job Summary:

iCEV is seeking a Marketing Insights Specialist to support growth initiatives by planning, executing, and optimizing multi-channel marketing campaigns that drive lead generation, product adoption, and brand awareness. This role plays a critical part in enabling data-informed decision-making across marketing efforts, including integrated campaigns, webinars, and digital initiatives. 

The ideal candidate is hands-on, analytical, and highly collaborative, with experience supporting demand generation campaigns and managing both in-person and virtual events in a fast-paced, mission-driven environment. 

Duties & Responsibilities:

Demand Generation Strategy Support

• Provide insight-driven recommendations to inform demand generation strategies and campaign planning. 
• Partner closely with sales and product teams to ensure insights are reflected in messaging, targeting, and campaign execution. 
• Support cross-functional alignment to maintain consistent messaging and effective lead handoffs. 

Content & Campaign Execution

• Develop targeted content that educates, engages, and nurtures prospects throughout the buyer journey. 
• Execute and manage demand generation campaigns across multiple channels, including: 
  • Email marketing 
  • Conferences and events 
  • Social media  
• Plan, execute, and support webinars and other virtual events to generate leads and increase brand awareness. 

Market, Audience & Adoption Research

• Conduct market and adoption research to understand industry trends, customer behavior, usage patterns, and competitive positioning. 
• Identify and define target audiences by developing and maintaining detailed buyer personas, including needs, challenges, and decision drivers. 
• Collect insights through surveys, focus groups, CRM data, and analytics tools to support strategic marketing decisions. 

Tools, Reporting & Data Management

• Utilize HubSpot or a comparable CRM/marketing automation platform to manage campaigns, track leads, and ensure data accuracy. 
• Create clear reports and presentations that communicate insights, trends, and actionable recommendations to stakeholders. 
• Ensure research findings and performance insights are documented and accessible for ongoing planning and optimization. 

Required Skills & Abilities:

• Experience in marketing, demand generation, analytics, or a related field.
• Proficiency in HubSpot or a similar CRM/marketing automation platform. 
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
• Experience executing or supporting digital marketing campaigns (email, SEO, PPC, social media) 
• Strong communication and collaboration skills.
• Ability to manage multiple projects and priorities in a fast-paced environment.

Education & Experience:

· Bachelor’s degree in related field preferred.

• Experience in education, EdTech, or B2B marketing is preferred.
• Familiarity with adoption or lifecycle marketing strategies.
• Experience working cross-functionally with sales and product teams.

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

An Equal Opportunity Employer

We do not discriminate based on race, color, religion, national origin, sex, age, disability, genetic information, or any other status protected by law or regulation. It is our intention that all qualified applicants are given equal opportunity and that selection decisions be based on job-related factors.

Preferred Certifications: While not required, we highly encourage applicants who hold any of the following industry-recognized certifications offered on our platform to apply. These certifications reflect valuable skills and knowledge aligned with the work we do:

• AMSA Culinary Meat Selection & Cookery Certification
• AMSA Food Safety & Science Certification
• AMSA Meat Evaluation Certification
• BASF Plant Science Certification
• Benz School of Floral Design Principles of Floral Design Certification
• Center for Financial Responsibility Personal Financial Literacy Certification
• Ducks Unlimited Ecology Conservation & Management Certification
• EETC Principles of Small Engine Technology Certification
• Elanco Fundamentals of Animal Science Certification
• Elanco Veterinary Medical Application Certification
• Express Employment Professionals Business Office Technology Certification
• Express Employment Professionals Career Preparedness Certification
• HBAA Residential Construction Skills Certification
• NCLCA Principles of Livestock Selection & Evaluation Certification
• NHJTCA Equine Management & Evaluation Certification
• NRCS Fundamentals of Conservation & Sustainability in Agriculture Certification
• Skilled to Build Michigan Foundation Residential Construction Skills Certification
• Southwest Airlines Professional Communications Certification
• SFMA Turfgrass Science Certification