VP of Marketing
Rev.io
About Rev.io Rev.io delivers powerful, configurable software solutions designed to support billing, customer and business management, payments, analytics, provisioning, and automation. We serve service providers in telecommunications, Wireless & IoT, managed IT services, A/V, security integration, and other related industries. Our modern, cloud-based platform offers a comprehensive quote-to-cash experience that empowers clients to grow their revenue more efficiently. Headquartered in Atlanta, with additional offices in West Virginia, Rev.io brings over 21 years of industry expertise to the table. While we are seasoned professionals in our field, we are also a fast-growing company seeking exceptional individuals ready to make a meaningful impact and thrive in a career-defining environment. At the core of our culture are our mission, vision, and "ACT TOP" values, which guide our work every day.
- Our Mission : Help clients grow revenue efficiently.
- Our Vision : To be the world's best billing and back-office software provider, known for innovation and extraordinary service to our clients and their end users.
- Achieving Extraordinary Results : Going above and beyond while maintaining excellence in your role.
- Caring for Employees, Clients, and Community : Showing empathy and support for those who need it most.
- Take Responsibility and Act Like an Owner : Demonstrating accountability and integrity-even when no one is watching.
- Transparent Leadership : Embracing open communication at every level.
- Opportunity to Make a Positive Difference : Taking initiative to drive better outcomes.
- Passion for Innovation : Bringing energy and creativity to problem-solving and efficiency.
- Own and lead Rev.io's overall marketing strategy, operating plan, budget, and performance metrics.
- Build and execute a demand generation engine that drives qualified pipeline, marketing-sourced opportunities, and revenue growth.
- Partner closely with Sales to improve lead quality, conversion rates, campaign effectiveness, and go-to-market execution.
- Lead product marketing strategy, including positioning, messaging, competitive differentiation, launch planning, and sales enablement.
- Strengthen Rev.io's brand presence in target markets through thought leadership, content, events, digital campaigns, analyst/industry engagement, customer advocacy, and MSP-focused market education.
- Develop segmented marketing strategies for existing clients, prospects, strategic accounts, and partner channels.
- Support expansion initiatives across Rev.io's product portfolio, including Billing, PSA, Payments, Cyber Protect, ODIN, and Revii.
- Build messaging and campaigns that resonate with MSP, telecom, managed services, and technology services buyers.
- Use data to measure funnel performance, campaign ROI, attribution, conversion, and revenue impact.
- Lead, coach, and develop a high-performing marketing team across demand generation, content, product marketing, digital, events, and marketing operations.
- Partner with Product, Customer Experience, and Executive Leadership to ensure market feedback informs roadmap, messaging, and growth strategy.
- Improve marketing systems, processes, reporting, and operational discipline to support scalable growth.
- Represent Rev.io externally as a credible voice in the market when appropriate.
- Must be based in the Atlanta, GA area.
- 10+ years of progressive B2B marketing experience, with at least 5 years in senior marketing leadership.
- Proven success leading marketing for a SaaS, software, technology, telecom, MSP, managed services, or recurring revenue business; MSP market experience strongly preferred.
- Strong understanding of MSP buyer personas, channel/partner marketing, demand generation, and go-to-market strategies for recurring revenue technology businesses.
- Demonstrated ability to generate measurable pipeline and revenue impact.
- Strong understanding of demand generation, product marketing, brand strategy, marketing operations, lifecycle marketing, and sales enablement.
- Experience partnering with Sales leadership in a metrics-driven revenue organization.
- Ability to translate business strategy into clear marketing priorities and execution plans.
- Strong analytical skills and comfort managing marketing performance through dashboards, attribution, funnel metrics, and ROI analysis.
- Experience leading teams through growth, change, and prioritization.
- Excellent communication skills with the ability to influence executives, cross-functional partners, and team members.
- Comfortable operating strategically while also staying close enough to the work to drive execution.
- Experience in PE-backed or growth-stage SaaS environments.
- Direct experience marketing to MSPs, telecom providers, managed services organizations, technology services companies, or recurring revenue businesses.
- Familiarity with payments, billing, PSA, cybersecurity, automation, or AI-enabled software solutions.
- Experience scaling marketing-sourced opportunities and improving conversion across the full funnel.
- Strong product marketing background, especially in multi-product environments.
- Marketing strategy is clearly aligned to company growth goals.
- Rev.io has stronger market positioning and clearer differentiation.
- Marketing-sourced pipeline and qualified opportunities increase.
- Sales has better enablement, messaging, and campaign support.
- Product launches are more coordinated, measurable, and commercially effective.
- The marketing team is focused, accountable, and operating with strong execution discipline.
- Rev.io's brand presence and thought leadership continue to grow in target markets.
- Rev.io's marketing is more clearly positioned for MSP, telecom, managed services, and recurring revenue technology audiences.
- Generous HSA employer contribution
- 401k with generous company match and immediate vesting
- Unlimited PTO
- Paid Parental Leave
- Company paid for life and disability insurance
- Monthly tech reimbursement
- Monthly fitness reimbursement
- Education and development stipend
- Time off to volunteer at the organization of your choice, as well as company-level volunteer opportunities
- Clear and documented career path for your position
- True open-door policy with opportunities to give feedback to leadership on a continual basis through 1:1 sessions multiple times per year
Vacancy posted 5 days ago
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