Digital Marketing Specialist

Digital Marketing SpecialistLocation: Big Rapids (Main Campus)Department: Univ MarketingSalary: $48,000-$50,000 Salary to be commensurate with experience.Benefits: Comprehensive benefits package (health care, vacation, etc.)FLSA: ExemptTemporary/Continuing: ContinuingPart-Time/Full-Time: Full-TimeUnion Group: N/ATerm of Position: 12 MonthAt Will/Just Cause: Just CauseSummary of Position: Reporting to the Director of Digital Experience, the Digital Marketing Specialist, Web Content is responsible for developing and maintaining engaging, search-optimized website content that supports Ferris State University's marketing and enrollment efforts. This role collaborates across departments to manage web updates, oversee academic program landing pages, and support internal communications. They also play a critical role in Search Engine Optimization (SEO) strategy, keyword tracking, and organic content development to improve search rankings and user engagement. The selected candidate for this position must be authorized to work in the United States at the time of hire without employer assistance or sponsorship now or in the future. The university will not assist with any F-1 EADs, OPT, H-1 B, etc.Position Type: StaffRequired Education: Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field.Required Work Experience: 2+ years of professional experience (including internships) in website content creation, SEO strategy, and/or digital communications. Hands-on experience with web content management systems (Omni CMS, WordPress, Drupal, or similar). Strong understanding of SEO best practices, keyword tracking, and content optimization. Experience writing and managing web content, blogs, and long-form digital content.Essential Duties/Responsibilities: Develop and maintain engaging, search-optimized web content that supports university marketing efforts. Collaborate with departments across campus to update key webpages and ensure content accuracy. Oversee the development and optimization of academic program landing pages to improve engagement and conversion. Support marketing operations by creating landing page content for paid campaigns as needed. Manage Ferris360 (student/employee portal), internal communications, ensuring critical updates reach students and employees. Contribute to SEO strategy, including keyword research, on-page optimization, and site performance tracking. Track and analyze organic search performance and make recommendations for improvements. Develop and manage blog and long-form content to drive organic traffic growth. Provide training for new website editors to ensure consistency and usability across the university website. Collaborate with web developers to develop landing pages and website features. Operate a university or personal vehicle safely while carrying out job responsibilities. Will authorize, pursuant to university policies and procedures, a driving record check, and will meet the driving authorization requirements through the course of employment in a position where you are authorized to drive a vehicle as part of our duties. Carries out responsibilities in accordance with university policies and applicable laws. Cultivates an environment of belonging that values, respects, supports, and celebrates individual similarities and differences, allowing students, faculty, and staff to thrive authentically. Support, promote, and develop university student enrollment and retention initiatives. Any other duties assigned within the position classification area.Marginal Duties/Responsibilities: Assist in website design initiatives and digital experience improvements. Support marketing and admissions teams with web-related analytics and reporting.Skills and Abilities: Strong knowledge of SEO principles, keyword tracking, and Google Analytics tools. Experience with content management systems (Omni CMS, WordPress, Drupal, or similar). Demonstrated successful experience working directly with people from diverse backgrounds, including cultural, educational, socioeconomic, and life experiences. Ability to analyze data-driven insights to optimize content for engagement and search visibility. Strong writing and editing skills, with the ability to adapt content for different audiences. Understanding of accessibility standards for web content. Excellent project management and collaboration skills.Required Documents: Cover Letter, Resume, Unofficial Transcript 1Optional Documents:Special Instructions to Applicants: Transcript 1 (REQUIRED): Applicants who have completed college coursework or attained a degree, please attach a copy of your unofficial transcript for a Bachelor's degree. Transcripts must include: Institution name, applicant name, date degree attained, and degree awarded.Initial Application Review Date: July 20, 2026Open Until Position is Filled?: YesEEO Statement: Ferris State University, an Affirmative Action/Equal Opportunity employer, is committed to enhancing equity, inclusion, and diversity within its community. Ferris offers employment opportunities to qualified candidates seeking careers in a student-focused environment that values opportunity, collaboration, diversity, and educational excellence. Learn more about the Ferris Mission and community at ferris.edu. The University actively seeks applications from women, minorities, individuals with disabilities, veterans, and other underrepresented groups. For more information on the University's Policy on Non-Discrimination, visit: Ferris Non-Discrimination Statement.