SVP Sales, Marketing Solutions

Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more. The Sr. Vice President, Sales – Marketing Solutions is responsible for developing and executing the sales strategy to accelerate profitable Marketing Solutions growth across existing Vericast clients and targeted prospects. Reporting to the SVP Sales, this leader will align business development, client growth, consultative strategy, and financial institution marketing expertise to expand revenue, increase wallet share, acquire new clients, and strengthen executive relationships. The Sr. Vice President will lead the Principal Bank & Credit Union Marketing team, the leader of the Client Strategist team, and the Director Client Growth team. This role establishes clear priorities, operating rhythms, coverage models, and performance expectations across the full sales cycle—from market development and opportunity creation through solution design, closing, onboarding, retention, and account expansion. The leader will build a high-performing, collaborative team that connects client needs with Vericast’s marketing, media, data, analytics, and technology capabilities to deliver measurable client outcomes and sustainable growth. KEY DUTIES/RESPONSIBILITIES - Sales Strategy & Revenue Leadership: Develop and execute the Marketing Solutions sales strategy for existing clients and prospects. Own revenue, bookings, pipeline, client retention, and profitable growth objectives. Translate enterprise priorities into annual business plans, account coverage strategies, market segmentation, and measurable team goals.

Monitor performance and adjust resources and priorities to achieve results. (30%) - Client Growth & New Business Development: Drive expansion within underpenetrated Vericast relationships and acquisition of on-strategy prospects. Ensure disciplined prospecting, opportunity qualification, account planning, consultative discovery, business case development, proposal execution, negotiation, and closing. Build and maintain senior relationships with CMOs, marketing leaders, retail and lending executives, digital leaders, and other economic buyers. (25%) - Team Leadership & Talent Development: Lead, coach, and develop the Principal Bank & Credit Union Marketing, Client Strategy leadership, and Director Client Growth teams. Establish clear roles, performance standards, incentives, succession plans, and development priorities. Attract and retain high-performing talent and address performance concerns effectively and promptly. (20%) - Integrated Client Strategy & Cross-Functional Leadership: Create an effective operating model across sellers, strategists, product, analytics, marketing, sales enablement, operations, and delivery teams. Ensure client insights and financial institution expertise shape compelling, outcome-based solutions. Remove barriers, clarify ownership, and coordinate resources to improve speed, win rates, client value, and execution quality. (15%) - Forecasting, Performance Management & Market Insight: Maintain accurate forecasts and a healthy, appropriately staged pipeline. Establish metrics and operating reviews for activity, conversion, bookings, revenue, retention, profitability, and client outcomes. Synthesize market, competitive, customer, and performance insights to identify risks, opportunities, offering enhancements, and go-to-market improvements. Provide clear and timely business updates to the SVP Sales and other senior leaders.