Account Based Marketing Specialist - Consumer Healthcare

Account Based Marketing Manager Verticals (Life Sciences | Pharma | Health) Key Responsibilities Account Strategy & Planning Owns the ABM target account universe across Consumer Health verticals - from initial TAM scoping down to a prioritized set of 40-50 critical accounts for one-to-one and one-to-few engagement Builds and maintains account scoring framework covering strategic fit, revenue opportunity, growth potential, and engagement signals - ensuring resources focus on accounts with highest expansion potential Maps full stakeholder landscape within each named account: economic buyers, influencers, end users, and new personas for cross-sell (e.g. CMOs, Chief Data/Insights Officers, Regulatory Affairs leaders) Critically: plans ABM programs 18-24 months ahead of anticipated decision or renewal cycles Program Development & Execution Designs and executes integrated one-to-one programs for highest-value named accounts with fully customized messaging, outreach sequences, and content Develops one-to-few cluster programs for accounts with shared vertical characteristics (e.g. pharma companies with active COA or drug development mandates) Builds always-on account engagement programs - replacing reactive, event-triggered outreach with sustained multi-channel presence across email, LinkedIn, direct outreach, events, and content Ensures all account communications maps explicitly to the account's known business priorities, messaging must be outcome-led (e.g. drug approval speed, trial cost reduction, research ROI) Integrates events into ABM journeys as touchpoints - with pre/during/post event sequences Sales Partnership & Commercial Alignment Works in tight daily alignment with commercial sales team - attends pipeline reviews, contributes to account planning sessions, and co-owns account expansion targets Partners with business development and field sales on new business development opportunities within existing account relationships Champions ABM methodology and performance across both Marketing and Sales leadership - building understanding and buy-in for the long lead times ABM requires Provides regular account-level reporting to commercial leadership: engagement trends, pipeline influence, and expansion opportunity signals Content & Messaging Works closely with Content Marketing to brief and deploy account-specific content assets - including case studies, white papers, webinars, and executive engagement pieces Adapts Wiley's core commercial narratives (Applied Research Intelligence, Audience Solutions, COA) into account-specific messaging that speaks to individual account's strategic context Ensures content deployed in ABM programs shifts to business outcome framing - targeting buyer personas (CMOs, Chief Data Officers) Identifies and fills content gaps per account: demo environments, case studies, and ROI evidence are currently missing for key verticals Technology, Data & Measurement Uses Salesforce as the primary account intelligence and activity tracking platform - segments by job title, domain, account intent, and engagement history Leverages tools for contact database expansion, persona identification, and intent signal monitoring within target accounts Tracks account engagement, marketing‑influenced pipeline, and expansion revenue Monitors and reports account‑level MQL progression, pipeline influence, and revenue attribution monthly Continuously refines account scoring and program approach based on performance data - building a scalable framework. Qualifications Bachelor's degree in marketing, Business, or related fields 5+ years B2B marketing experience, with minimum 3 years dedicated ABM experience in a complex, long‑cycle sales environment - data/analytics, SaaS, or professional services strongly preferred Demonstrable experience running one-to-one ABM programs for accounts with $1M+ revenue potential - not just one-to-many account‑based advertising Proven track record of engaging C‑suite and senior commercial buyers, not just practitioner‑level contacts Experience working alongside a commercially focused sales team with joint pipeline accountability Proficient in: Salesforce (required), ZoomInfo or equivalent intent data platform, LinkedIn Campaign Manager, Power BI, marketing automation (Marketo/HubSpot equivalent) Skills Strategic account intelligence - able to research, map, and interpret an account's business priorities, buying structure, and decision timeline; does not rely on generic persona profiles Long‑cycle patience with short‑cycle urgency - understands balance between decisions that can take 2-3 years to mature, but drives daily commercial momentum within that arc Commercial acumen - connects ABM activity directly to pipeline and revenue; can discuss expansion targets, deal size, and conversion rates fluently with sales team Outcome‑based copywriting - writes executive‑level account communications, prospecting emails, and content briefs focused on business outcomes, not product features Cross‑functional influence - able to align Sales, Content Marketing, Product Marketing, Events, and Revenue Ops around a shared account plan without direct authority Data‑driven iteration - adapts program approach based on engagement signals and pipeline data; does not run the same program repeatedly without optimization. AI tool literacy - adopts AI tools for account research, personalization, and content adaptation Salary Range 89,100 USD to 127,700 USD Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact View email address on click.appcast.io for assistance. #J-18808-Ljbffr John Wiley & Sons Inc.