Senior Manager, Omnichannel Engagement Lead

About this Marketing Role This Senior Manager, Omnichannel Engagement Lead is integral to delivering Genentech’s digital marketing vision. The role is part of the Digital Marketing Office (DMO), led by the Head of Digital Marketing, and reports to the Chief Marketing Officer. The Manager will lead engagement with the entire marketing organization on omnichannel activation, working closely with the Activation Lead for Strategy & Insights, Digital, Data & Analytics, and a media agency to embed technologies and best practices for synchronizing paid, owned and in-person communications. Key Job Responsibilities Lead engagement with the marketing organization on all topics related to omnichannel activation – including regular small group meetings, one‑on‑one coaching, open office hours and large group training sessions and incubators. Steward owned channel capability enhancements (email, web, mobile/SMS) through the marketing organization; collaborate with technology product teams to enhance tools based on feedback. Guide and coach marketers through both the annual tactical planning and ongoing campaign execution planning (CEP) process, including marketing campaign design and customer journey orchestration. Remain up‑to‑date on rapidly changing technologies and the vendor landscape as omnichannel activation advances to full automation through AI. Demonstrate deep experience in owned channel and paid media management, articulating the value propositions and risks of fully automating marketing engagement with healthcare providers, patients, caregivers, and payers. Gather and translate business requirements from across the marketing organization to enhance omnichannel engagement (e.g., dynamic content optimization, AI‑enhanced audience composition, targeting, message sequencing, and frequency). Serve as the first point of contact for omnichannel engagement questions, concerns, and training needs; troubleshoot process challenges with the Media Process Architect & Omnichannel Enablement Lead. Work in support of the Activation Leads for Omnichannel and Strategy & Insights, executing critical functions within the product operating model. Report to executive leaders on progress, successes and challenges of embedding omnichannel technologies and best practices into the marketing organization. Compose key performance indicators for individual owned channels and for synchronization of paid and owned communications through automation platforms; regularly evaluate organization‑wide success using those metrics. Skills and Competencies Expertise in paid and owned media channels and automation platforms to synchronize communications across those channels. Knowledge of the healthcare ecosystem, including policy, regulatory environment and each customer type (HCPs, patients, payers, distributors). Knowledge of digital measurement tools and methodologies, including multi‑touch attribution and marketing mix modeling. Ability to influence and inspire individuals and teams across the Commercial, Medical and Government Affairs (CMG) network, from front‑line employees to the executive level. Broad experience in digital marketing, digital media and the vendor landscape. Ability to flex and thrive in an ambiguous environment undergoing transformational change. Strong financial acumen and analytical skills to interpret and utilize quantitative and qualitative data to shape strategies and tactics. Adaptive thinking and strong, critical mindset. Strong business acumen and presentation skills. Highly proficient at project planning, budgeting and oversight. Forward‑thinking and adaptable to dynamic situations. Excellent interpersonal, leadership and communication skills. Minimum Candidate Qualifications & Experience Bachelor’s degree. Two years of marketing experience or one year of marketing experience; five years of total work experience, with three years of commercial experience (e.g., market access, marketing, sales or customer insights). Experience in digital marketing, brand marketing, data analytics or martech roles with responsibilities related to marketing automation or journey orchestration. Experience using marketing analytics tools (e.g., web analytics, advertising platforms, BI tools, MMM) to pull and review data. Experience engaging media, data and technology providers to drive value for a performance marketing organization. Experience leading large‑scale marketing technology rollout, training and adoption. Preferred Qualifications MBA or other related graduate‑level degree preferred. Experience in the pharmaceutical, biotech or other regulated industries. Proven track record in creating strategic recommendations that drive impact. Hands‑on experience with performance marketing tools including programmatic media buying platforms (Facebook Ads Manager, Google DV 360, The Trade Desk), marketing automation (Salesforce Marketing Cloud, Marketo) and/or web analytics platforms (Google Analytics, Adobe Analytics). Knowledge of, or hands‑on experience with, owned channel communications (email, web, mobile/SMS). Demonstrated ability to translate data from performance reports into actionable insights for marketing teams. Understanding of performance measurement for automation of paid, owned and in‑person marketing communications. Experience in developing training materials or supporting others in learning new analytical tools or processes. Location & Compensation The position is based in South San Francisco, CA and offers a hybrid schedule working three days per week on campus. Relocation assistance is not available. The expected salary range for this position based on the primary location of CA is $155,200 – $288,200. Actual pay will be determined based on experience, qualifications, geographic location and other job‑related factors permitted by law. A discretionary annual bonus may be available based on individual and company performance. Benefits & Equal Opportunity Statement Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to discrimination on the basis of protected veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws. The position qualifies for benefits in accordance with company policies. #J-18808-Ljbffr F. Hoffmann-La Roche AG