NYC COE - Senior Event Marketing Specialist, Hybrid

Job Description Responsibilities: Support the NYC COE division with dedicated event planning, operations and execution across the company in partnership with the merchant, pr, marketing teams cross-functionally. Develop event strategies in partnership with the various leads to drive profitable sales through customer acquisition, activation, retention and engagement by delivering: (1) the Nordstrom story through compelling and immersive experiences highlighting our strategic pillars and (2) persistent events primarily focused on product and support always-on business goals and priorities. Responsible to toolkit and roll-out national customer-centric events that drive brand awareness, store traffic, volume and deepens relationships with NYC customers. Develop strategic event plans (concept, timelines, outreach, integrations, deliverables) for assigned national divisional lead to ensure multi-channel filters are applied. Manage all aspects of event marketing from developing new concepts, overseeing operational logistics and event production, vendor management, coordination with internal and external partners, timelines, tracking event ROI and budget management. Lead divisional responsibility event intake to create streamlined toolkits for YOY persistent events to support in-store volume goals laddering to merchant priorities and supporting key brands Manage complex events with multiple stakeholders (internal and external) and manage and effectively communicate both up and down the pyramid. Liaise with Corporate based Brand Marketing Team and merchants to ensure alignment on corporate event priorities and overall JWN/marketing goals and initiatives. Work closely with external vendors including agencies to ensure cost efficiencies and maintain a consistent brand image in all messaging and activities. Collaborate with designer brand partners to bring event strategy and vision to life, ensuring alignment on shared goals and deliverables Stays current on best practices in event marketing, target customer and key competitors while keeping up with the newest trends in in-person events, virtual events and livestream platforms, with event innovation top of mind. Maintain an ROI tracking system that reports regional marketing results and spend; analyze results and make marketing recommendations for future initiatives. Maintain the Events Roadmap with key stakeholders. Maintain a co-op tracker to reconcile brand funded events on a quarterly basis in partnership with the merchants. Direct vendor partners to conceptualize and execute joint marketing initiatives Manage and negotiate contracts with Legal/Strategic Sourcing and various external groups to support innovative experiences (non-profit organizations, caterers, production, entertainment, etc.) and ensure all proper contracting is in place. Manage brand standards with regional internal partners and external vendors to ensure that all efforts comply legally and meet safety regulations. Qualifications: Bachelor's degree in Marketing or related field required Minimum 5 years of fashion retail experience with 1+ years of event and/or experiential planning in NYC Mature, professional individual with attention to detail who shows great flexibility, creative problem solving and the ability to manage priority projects simultaneously and meet deadlines High level of accountability and ability to adapt and pivot in an incredibly fast-moving environment Strong relationship building and communication skills with a proven ability to multitask Ability to build strong relationships with peers and senior leadership across a diverse set of organizations and functions Must be able to work in a matrix environment and collaborate cross functionally Strong written and verbal communication skills Proficiency in Microsoft Office; specifically, Outlook, Word, Excel, and PowerPoint Comfort in utilizing AI to support timely and efficient planning and effective communication Potential Next Roles: Associate Marketing Manager (L17) Regional Event Marketing Manager (L17) Marketing Manager (L18) Program Manager (L18) Marketing Manager for different division or business unit Pay Range Details The pay range(s) below has been provided in compliance with state specific laws. Pay ranges may be different for other locations. Pay offers are dependent on the location, as well as job-related knowledge, skills, and experience. $87,000.00 - $144,000.00 Annual We’ve got you covered… Our employees are our most important asset and that’s reflected in our benefits. Nordstrom is proud to offer a variety of benefits to support employees and their families, including: Medical/Vision, Dental, Retirement and Paid Time Away Life Insurance and Disability Merchandise Discount and EAP Resources This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Learn more in the Nordstrom Benefits Overview by copying and pasting the following URL into your browser: A few more important points... The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive. There may be additional duties, responsibilities and qualifications for this job. For Los Angeles or San Francisco applicants: Nordstrom is required to inform you that we conduct background checks after conditional offer and consider qualified applicants with criminal histories in a manner consistent with legal requirements per Los Angeles, Cal. Muni. Code 189.04 and the San Francisco Fair Chance Ordinance. For additional state and location specific notices, please refer to the Legal Notices document within the FAQ section of the Nordstrom Careers site. Applicants with disabilities who require assistance or accommodation should contact the nearest Nordstrom location, which can be identified at Please be mindful that there may be legal notices and requirements related to this job posting that are specific to your state. 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