Business Development Manager - Impulse Channel Distribution

Job Description

We currently have an opening for a Business Development Manager, Alternative Channels in the California territory. The business development manager leads the development of business solutions within an assigned geography. The main goal is to generate more revenue for the company while also achieving profit and trade spend objectives. The BDM will manage both distributor and retail accounts across the small format channels while supporting the organizations branded & private label initiatives.

Responsibilities Include:

• Distributor Management; to include both- direct store delivery and broadliner partners
• Mobile Vending development and private label execution
• Retail account development; Awareness of Customer Strategy and Performance; Knows customer policies and procedures
• Apply Cat Man principles; Converts data to insights; Uses insights to influence customer behavior; Demonstrates category knowledge and performance drivers; Awareness of key Consumer and Shopper Insights
• Volume Forecast Management
• P&L/ Trade Management
• Accounts Payable Management
• Annual joint business planning
• Monthly Business Reviews
• Asset management
• Arranging business meetings and one-on-one conversations with prospective customers
• Discover and explore new business opportunities with internal business case development
• Develop ways to improve the customer experience and build brand loyalty
• Create presentations for potential new customers
• Build trust and long-term relationships with distributors/retailers
• Execute national account programming

Qualifications

• Bachelor's degree in Business or related field preferred
• Minimum of 4 years Account Selling experience with a CPG company required
• Must live in the California market
• Goal-oriented, organized team player
• Eager to expand the company with new sales by gaining new distribution in both region chains and independent customers
• Able to analyze data and sales statistics and translate results into better solutions
• Excellent verbal and written communication skills
• Able to multi-task, prioritize and manage time effectively
• Self-motivated and self-directed
• Experienced at preparing and presenting quarterly goals and forecasts for future projects
• Demonstrated and proven sales results
• Proficient computer skills; Microsoft Office (Word, PowerPoint, Outlook and Excel).

The base pay range for this position is $115,295 to $162,013 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This pay range represents the anticipated salary for this position at this time.

Wells Enterprises is an EEO/AA employer M/F/Vet/Dis

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About Us

Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet, packaged foods.


Wells produces more than 200 million gallons of ice cream per year and distributes products in all 50 states. Wells manufactures its signature brand Blue Bunny®, lower-calorie Halo Top®, the iconic Bomb Pop®, and Blue Ribbon Classics®.

Wells employs nearly 4,000 ice cream aficionados across the country. The company is headquartered in Le Mars, Iowa, where Wells has made Le Mars the "Ice Cream Capital of the World" as the largest manufacturer of ice cream in one location. Wells operates two manufacturing plants in Le Mars, Iowa, a manufacturing plant in Dunkirk, New York, and a manufacturing facility in Henderson, Nevada. Learn more at

What We Offer

At Wells, we're proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual incentive bonus based on Company performance. Learn more about our benefits here.