Senior Product Marketing Manager

Job DescriptionAbout the role As a Senior Brand Manager, you will help shape the future of the business by setting clear brand strategy and translating it into commercial impact. You will lead development of short- and long-term plans, guide portfolio and innovation priorities, and establish standards that enable consistent execution across markets. In this role, you will work closely with cross-functional partners-such as Insights, Innovation, Finance, Sales, and Operations-to drive growth, strengthen brand equity, and deliver results at scale. This position is well suited for a strategic, consumer-focused leader who can simplify complexity, influence across a matrixed organization, and drive action amid ambiguity. What you'll do Lead development of brand ambition and short- and long-term brand strategies to drive sustainable growth Define strategic frameworks that guide where-to-play choices, portfolio priorities, and expansion opportunities Shape innovation and renovation strategies in partnership with Insights and Innovation teams to fuel future growth Leverage consumer, category, and business data to identify performance drivers and inform strategic decisions Partner with cross-functional and regional teams to scale strategies into actionable plans and execution Establish and maintain brand guidelines and standards to ensure consistency and quality across touchpoints Identify and develop strategic partnerships or initiatives that deliver incremental brand and business value Share best practices, strategic guidance, and learnings across teams to build capability and alignment What we're looking for 8+ years of experience in brand management or marketing, preferably within CPG or related industries Strong strategic thinker with the ability to translate insights into clear, actionable plans Proven experience building and growing brands with strong positioning, purpose, and performance Demonstrated leadership and influence across complex, matrixed organizations Experience guiding innovation, renovation, and portfolio strategy across multiple initiatives Strong analytical and financial acumen, including experience with P&L drivers Comfortable navigating ambiguity while driving clarity, alignment, and results Collaborative, curious, and results-oriented self-starter with strong communication skills Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz' strategy and values. New Hire Base Salary Range: $141,500.00 - $176,900.00 Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents. The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family's needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families. You'll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example: Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training Emotional - Employee Assistance Program , Wellbeing Programs, Family Support Programs Financial - 401k, Life, Accidental Death & Dismemberment, Disability Location(s) Chicago/Aon Center Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact View email address on click.appcast.io for assistance.