PPC Specialist (Contract)

About the Position
Market My Market is seeking a skilled PPC Specialist to join our digital marketing team on a contract basis. Reporting to the PPC Director, the PPC Specialist will be responsible for the daily management, optimization, and strategic development of Google Ads campaigns for our clients in the legal, dental, and specialty medical industries. This role requires a detail‑oriented professional who can balance multiple client accounts while driving measurable results through data‑driven decision making and continuous optimization.

This is a fully remote contract position.

Responsibilities
Account Management & Daily Optimization

Monitor account KPIs on a daily/semi-daily basis by analyzing performance across 7‑day, 14‑day, 30‑day, and 90‑day windows to identify trends and optimization opportunities

Track and optimize conversion rate fluctuations with a minimum target of 5‑10% improvement

Manage total conversions and cost per conversion to maintain efficiency targets

Conduct daily/semi-daily search term reviews and add negative keywords using correct match types to reduce wasted spend

Implement and adjust bid adjustments on locations, devices, audiences, demographics, and ad schedules for optimal performance

Segment conversion actions at campaign, ad group, and keyword levels to understand lead sources

Review leads on the backend through CallRail and Unbounce to assess quality and inform optimization decisions

Pause non‑performing keywords and add converting keywords identified through search terms reports

Restructure account architecture using phrase match and exact match targeting to maximize spend efficiency on highest‑performing keywords

Strategic Campaign Management

Enable and manage bidding strategy experiments based on performance KPIs (e.g., 100 clicks for Max Clicks vs. 15‑30 conversions for Maximize Conversions)

Implement Search Impression Share bid strategies for highly competitive accounts

Conduct A/B testing of ad copy and landing pages to improve campaign performance

Refresh ad copy and pin headlines for improved CTR and quality control

Review and optimize asset extensions including structured snippets, callouts, phone extensions, promotion extensions, location extensions, image extensions, brand names, and logo approvals

Perform periodic conversion tracking function checks via Google Tag Manager

Conduct periodic keyword research via Keyword Planner to ensure accounts target all relevant high‑value keywords

Review auction insights to perform competitor analysis and inform bidding strategy adjustments

Campaign Onboarding & Setup

Review onboarding forms completed by Client Experience Managers (CXMs) to structure landing page design briefs for the design team

Create comprehensive campaign spreadsheets containing ad copy, keyword research, selected keywords, and campaign settings

Review landing page designs and campaign spreadsheets, then submit to CXM for client approval

Coordinate with development team to schedule landing page builds and assign subdomain tasks using client credentials and Unbounce‑generated code

Build Google Ads campaigns following all platform best practices, including complete conversion tracking setup via Google Tag Manager and CallRail

Test all conversion tracking implementations prior to campaign launch

Gain access to client Google Business Profiles to enable location extensions and verify all assets are properly configured

Coordinate with CXM to receive launch approval and set up payment profiles with correct credit card information

Provide budget recommendations by analyzing cost‑per‑click data and Search Lost Impression Share (Budget) metrics

Handle advertiser verification requirements by collaborating with CXM and clients to gather necessary information

Pre‑Sale & Strategic Planning

Develop detailed PPC projections with proper guidance and budget recommendations to inform campaign structure and build‑out

First 3 Months Optimization Timeline

Execute intensive optimization during the first 3 months, implementing appropriate bidding strategies after the initial two‑week learning phase

Conduct daily or semi‑daily KPI reviews and collaborate with CXM and clients on performance indicators

Deliver client‑facing calls using best practices established by the PPC Director

Create and distribute bi‑weekly reports to CXMs

Successfully onboard and manage new accounts following Director‑guided best practices

Local Services Ads (LSA) Management

Review LSA accounts 1‑2 times per week to provide proper consultation

Follow Director‑established guidelines to deliver best practices consultation for each client

Guide clients through the LSA onboarding process and gather all necessary information

Review leads weekly and document quality and intake performance

Reporting & Department Functions

Prepare comprehensive notes and documentation for weekly EOS (Entrepreneurial Operating System) reporting to the Director

Conduct account analysis and track optimization action items for each managed account

Participate in team meetings and contribute to department knowledge sharing

Requirements

1‑3 years of hands‑on Google Ads management experience

Proven track record of managing multiple PPC accounts simultaneously and driving measurable results

Strong analytical skills with proficiency in Google Analytics, Google Search Console, and Google Tag Manager

Experience with CallRail, Unbounce, or similar lead tracking and landing page platforms preferred

Deep understanding of PPC best practices, keyword research methodologies, and bid management strategies

Excellent attention to detail and ability to manage multiple priorities in a fast‑paced environment

Strong communication skills with ability to present performance data and insights to clients and internal teams

Google Ads certification preferred

Experience with Local Services Ads is a plus

Bachelors degree in Marketing, Business, or related field preferred

Qualities We Look for in an Ideal Team Member

Discipline and organization to work remotely

Responsiveness and consistent communication with team members and clients

Desire to become an industry expert in PPC and paid search marketing

Always experimenting with new strategies and staying current with Google Ads platform changes

Proactive mindset with ability to identify and implement improvements without prompting

Collaborative team player who contributes to a positive work environment

Expected Time Commitments

Account Maintenance: Approximately 1.5 hours per week per account for daily/semi‑daily monitoring and optimization

Campaign Onboarding: 4‑5 hours maximum per new campaign setup

Pre‑Sale Projections: Approximately 1 hour per prospect

LSA Management: Maximum 30 minutes per week per account

Weekly Reporting & Department Functions: 1.5 hours maximum per week

Compensation

Contract Rate: $19.23 per hour (equivalent to $40,000 annually based on full‑time hours)

This is a 1099 contract position

Fully remote work arrangement

Location Requirements
This is a fully remote position. Candidates must be located in one of the following states:

Alabama

California

Colorado

Florida

Iowa

Illinois

Maryland

North Carolina

New Jersey

Nevada

New York

Pennsylvania

South Carolina

Texas

Utah

Virginia

Washington

Our Core Values

Do What You Say

Be Honest and Transparent

Proactive, Not Reactive

Be Thought‑Leading

Instill Trust Through Consistent Accountability

Always Do Better, Always Be Better

Do the Right Thing for Clients and MMM

About Market My Market
Market My Market delivers completely customized, full‑service marketing campaigns that bring companies to life online. We pride ourselves on delivering results that directly impact business. Our ideal clients are small to medium‑size medical offices and law firms with a focus on personal injury, family, criminal defense, and employment law.

We believe in growth, accountability, and ownership. The right person for this role will be on track for endless opportunities and will enjoy the transparency of knowing their work is having an impact.

In 2021 and 2022, Market My Market was recognized as a Certified Great Place to Work.

Applicants must be legally authorized to work in the United States.

#J-18808-Ljbffr