Digital Asset Manager

Job Number: 4939



External Description: Requisition ID: 69105


About Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As theonly major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool , KitchenAid , JennAir, Maytag , Amana, Brastemp , Consul , and InSinkErator . In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com .

The team you will be a part of


WoW Studios, Whirlpool Corporation's In-House Agency, is seeking a Digital Asset Manager to manage our library of digital assets including images, videos, and audio used and prepared by our content team.


This role in summary


This role will be responsible for ingesting, organizing, cataloging, and ensuring proper metadata tagging, usage rights, and accessibility within our Digital Asset Management system. This is an Analyst level position. This role will not have people management responsibilities.

Key responsibilities include maintaining file structures, enforcing naming conventions, facilitating asset retrieval, and training users on our Digital Library system in partnership with the organizations Global IT Product Owner, to ensure brand consistency and optimize digital operations. Additionally, the role involves partnering with our brand partners to capture business requirements and strategies, strengthening these relationships to ensure our digital asset ecosystem aligns with their goals.

Your responsibilities will include

• Asset Organization & Maintenance: Cataloging, organizing, and maintaining digital assets (images, videos, documents) within a Digital Asset Management (DAM) system.
• Metadata & Tagging: Applying descriptive metadata, keywords, and consistent tags in shot lists to enhance asset searchability and ensure proper usage rights and taxonomy.
• Workflow & Process Management: Overseeing the asset routing and approval process and documenting best practices for file naming and organization.
• Content Management: Facilitating the creation, editing, and conversion of digital assets to meet client or internal specifications.
• User Support & Training: Providing training to users on the Digital Library and Deliverables list, assisting with user requests for asset retrieval, delivery and information.
• Reporting: Assisting with Digital Asset Management (DAM) reporting and performing image audits.

Minimum requirements

• Bachelor's degree in Marketing, Advertising, Graphic Design or Computer Sciences and 1+ years of experience in Digital Asset Management (DAM) Systems Management at an advertising agency or corporate environment or, lieu of a Bachelor's Degree, a High School Diploma or GED and 4+ years of experience in DAM at an advertising agency or corporate environment
• 1+ years of technical experience using file formats for video, audio, print or digital and software tools such as Adobe Creative Suite and Jira

Preferred skills and experiences

• Metadata Expertise: Experience in applying clean and consistent metadata through keywording and structured attributes.
• Organizational Skills: Strong attention to detail and the ability to multitask and manage time effectively.
• Communication Skills: Excellent communication skills to work with teams, managers, and third-party vendors.

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What we offer


Generous benefits package , Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more!

Additional information


Whirlpool's Ways of Working
Our goal is to provide an environment that helps you bring your best to Whirlpool every day. We offer flexibility and industry-leading time-off benefits that will help you balance what's important at work and at home, including:

• Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.
• Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.
• Sabbatical - Four weeks paid leave after every five years of service.

Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers . Additional information about the company can be found on Facebook , Twitter , LinkedIn , Instagram and YouTube .

Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.


Job Number: 69105



Community / Marketing Title: Digital Asset Manager



Location_formattedLocationLong: Benton Harbor, Michigan US