Head of E-Commerce & DTC Growth - Fashion

Job Description

The Opportunity

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Jainsons International is looking for an entrepreneurial Head of E-Commerce & DTC Growth to build a new direct-to-consumer business within an established apparel company.

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This is not a role where you will inherit an existing DTC team, agency structure or mature e-commerce operation.

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You will help create it.

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Jainsons has spent decades building capabilities in women's apparel design, product development, sourcing, manufacturing and wholesale distribution.

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We own two women's fashion brands — Rahi and Dizzy Lizzy — and have the ability to continuously design, develop and manufacture new product through our global infrastructure.

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What we have not yet built is a meaningful direct relationship with the consumer.

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We believe that represents a major opportunity.

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We are looking for the person who can help us build that next chapter.

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The Mission

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Your mission is straightforward but ambitious:

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Build a scalable and profitable DTC business using Jainsons' brands, product capabilities and manufacturing infrastructure.

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Rahi and Dizzy Lizzy provide existing brands and product to work with.

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But we don't want to artificially limit the opportunity.

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If consumer data reveals opportunities for new products, categories, capsules or concepts, we have the ability to develop around those opportunities.

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Our goal is to create a new growth engine for the company.

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You Will Start With a Blank Canvas

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There is no large DTC organization waiting for you.

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You will work directly with ownership and our existing Design, Product Development, Sales, Operations and manufacturing teams to determine what needs to be built.

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You will help answer questions including:

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What should our DTC strategy be?

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Which brand or product should we prioritize?

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Who is our target consumer?

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Should TikTok Shop be our first major growth channel?

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What should the role of Shopify and our brand websites be?

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How should we approach creators and affiliates?

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What content do we need?

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What should we handle internally versus through agencies or specialists?

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What technology and analytics infrastructure do we need?

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How should fulfillment and customer service operate?

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What are the right unit economics?

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When should we invest more aggressively?

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And eventually:

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Who do we need to hire to build the team?

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You won't simply execute somebody else's DTC playbook.

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You will help create ours.

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Phase One: Build the Foundation

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Your initial responsibility will be to establish the DTC infrastructure and operating model.

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This may include:

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• Evaluate Rahi, Dizzy Lizzy, existing websites, product, inventory and digital assets.
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• Develop the initial DTC strategy and roadmap.
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• Determine priority products, consumers and channels.
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• Establish the e-commerce technology and analytics stack.
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• Build or improve Shopify/e-commerce operations.
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• Establish TikTok Shop and other relevant social-commerce channels.
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• Determine fulfillment, returns and customer-service processes.
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• Establish reporting and KPI dashboards.
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• Identify agencies, freelancers, creators, technology partners and other outside resources where necessary.
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• Establish initial budgets and testing plans.
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• Create a disciplined test-and-learn process.
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Phase Two: Find What Works

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We do not expect every idea to succeed.

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We expect you to test intelligently, measure results and find what works.

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You will experiment across:

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Product | Price | Creative | Creators | Affiliates | Paid Media | TikTok Shop | Shopify | Email/SMS | Promotions | New Customer Acquisition | Retention

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The objective is not vanity metrics.

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The objective is to discover a repeatable, scalable and profitable consumer-acquisition model.

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Phase Three: Scale the Winners

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Once we identify products, channels and acquisition strategies that work, your responsibility shifts toward scaling them.

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That may include:

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• Increasing investment behind successful customer-acquisition channels.
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• Building a larger creator and affiliate network.
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• Expanding winning product categories.
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• Increasing inventory commitments.
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• Developing products specifically for DTC.
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• Improving retention and repeat purchase.
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• Expanding content production.
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• Building additional digital channels.
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• Developing marketplace opportunities where strategically appropriate.
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Most importantly, you will work directly with our Design and Product Development teams to turn consumer data into new product.

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Our Potential Advantage: Product Speed

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Many DTC businesses are strong at digital marketing but weak at product development and manufacturing.

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Jainsons is the opposite.

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We already know how to design, develop, source and manufacture women's apparel.

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That creates an opportunity to build a powerful feedback loop:

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Consumer Demand → Data → Product Insight → Rapid Development → Test → Reorder → Scale

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If a silhouette, fabrication, print, detail or price point starts working, we want to know quickly.

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Then we want to respond quickly.

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Our ability to react to consumer demand and rapidly create newness could become an important competitive advantage.

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Rahi & Dizzy Lizzy

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Our owned brands provide an immediate starting point.

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You will evaluate the DTC opportunity for both brands and help determine:

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• Target consumer
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• Brand positioning
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• Product strategy
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• Pricing
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• Website/e-commerce strategy
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• Social-commerce strategy
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• Creator strategy
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• Customer-acquisition strategy
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• Retention strategy
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• Assortment architecture
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But you should not assume every opportunity must fit inside an existing box.

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We want someone curious enough to ask:

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What assets do we already have?

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What does the consumer actually want?

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Where is the whitespace?

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What can Jainsons uniquely create?

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Why This Role Is In-Person

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This is a new business being built inside an existing apparel company, not a remote digital-marketing position.

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We believe the person building it needs to be close to the action.

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You will work directly alongside:

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Ownership | Design | Product Development | Sales | Samples | Inventory | Operations

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We want you seeing new samples when they arrive.

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We want you participating in conversations about what we're developing next.

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We want you able to pull a garment from a rack and ask:

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"Could we test this?"

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We want Design hearing directly from you:

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"Consumers are responding to this — can we develop five more versions?"

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And we want you to understand the capabilities of Jainsons well enough to continually identify ways to turn those capabilities into consumer opportunities.

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Physical proximity to product and decision-making is an important part of this position.

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Build the Team

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Initially, this will be a hands-on leadership role.

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You should be comfortable personally getting into the details while also knowing when to use outside specialists.

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As the business proves itself and grows, you will be expected to identify and build the team required to scale it.

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Future capabilities may include:

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• Performance Marketing
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• Content & Creative
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• Creator/Affiliate Management
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• E-Commerce Merchandising
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• CRM / Email / SMS
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• Customer Experience
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• Analytics
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• Marketplace Management
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• Operations
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We are not looking to build a large team before proving the model.

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We want to build intelligently as the business earns the right to scale.

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What We Are Looking For

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This role requires someone who has built, not simply managed.

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Ideal candidates will have:

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• 7+ years of relevant DTC, e-commerce, growth or digital-commerce experience.
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• Experience building or materially scaling a consumer brand.
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• Fashion/apparel experience strongly preferred, although exceptional beauty, lifestyle or consumer-product experience will be considered.
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• Deep Shopify/e-commerce understanding.
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• Hands-on knowledge of customer acquisition and performance marketing.
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• TikTok Shop and/or social-commerce experience highly valuable.
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• Creator and affiliate-commerce experience.
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• Strong understanding of merchandising and product economics.
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• Experience with email/SMS and customer retention.
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• Strong analytical and financial understanding of DTC.
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• Experience hiring or managing digital/e-commerce teams.
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• Ability to manage agencies and outside partners.
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• Entrepreneurial mentality.
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• Comfort building without a large existing infrastructure.
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You Should Understand the Numbers

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You should be fluent in:

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Revenue | Gross Margin | Contribution Margin | CAC | ROAS | MER | AOV | Conversion Rate | LTV | Repeat Purchase | Return Rate | Inventory Turn

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We don't want to celebrate $1 million of online sales if it costs $1.2 million to generate them.

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Profitable, sustainable growth matters.

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What Matters Most

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We care about what you have actually built.

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Candidates should be prepared to discuss:

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• A DTC business you personally helped build or materially scale.
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• Revenue before and after your involvement.
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• What you personally owned.
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• Customer-acquisition strategy.
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• CAC and contribution economics.
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• Shopify/e-commerce experience.
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• TikTok Shop/social-commerce experience.
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• Creator/affiliate experience.
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• Team members you hired.
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• Agencies and external partners you managed.
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• Major mistakes you made and what you learned.
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• How you would approach your first 90 days at Jainsons.
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If you have only worked inside a mature DTC organization where specialists handled acquisition, creative, technology, merchandising and analytics independently, this may not be the right role.

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We need someone who understands how those pieces fit together and can build them.

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Why This Opportunity Is Different

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Most entrepreneurs trying to build a fashion DTC company start with an idea — and then have to find designers, manufacturers, sourcing, product development and inventory.

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Jainsons already has decades of infrastructure behind those functions.

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We have:

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• Established Design and Product Development teams
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• Extensive apparel manufacturing capabilities
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• Global sourcing infrastructure
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• Existing product and inventory
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• Two owned women's fashion brands
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• Existing wholesale relationships
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• Operational infrastructure
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• Ability to rapidly develop new product
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• Ownership willing to invest behind opportunities that demonstrate potential
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You don't need to build the apparel company.

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You need to help us build the consumer business on top of it.

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Benefits:

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• 401(k)
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• Health insurance
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Work Location: In person