VP, Brand

VP, Brand

Looking for something fresh? Day One Agency is hiring. Day One is a creative agency committed to bringing fresh thinking to our work. Every. Single. Day. For us, every day is day one, a new opportunity to start from the beginning, find a new angle, and let our creativity and curiosity lead us to earn the unexpected. We've built a reputation as a creative partner tuned for navigating culture today; helping brands build legacy through relevance. We're looking to expand our team with a new VP, Brand overseeing integrated teams and client relationships. You'll become part of an award winning collective of cultural insiders and industry outsiders, all of whom are storytellers at heart. Below you'll find some specifics about the role. At Day One, the job description is truly just the start. Our best team members are enthusiasts who opt-in and bring something to the party. Ready to join a team that's been on Fast Company's Most Innovative list for three years running, made the Ad-Age A-List and been named Agency to Watch 2025, and took home Campaign AOY in 2025 and PR Week Midsize AOY 4 years in row (2023, 2024, 2025 and 2026)? Keep reading. This position is full-time, requires a hybrid work schedule, and is only available in New York City.

Department: Brand Leadership

Employment Type: Full Time

Location: New York

Workplace Type: Hybrid

Responsibilities

Acting as a lead on the account, the VP, Brand will be the client liaison, understand the business of the business, be a visionary & a roadblock remover, with a ruthlessly prioritized focus on wins and growth. If you are equal parts business leader, strategic thinker and creatively curious - this role is for you. The successful candidate will lead teams to ideate, sell-in and activate culturally impactful work while exceeding the expectations of our clients. In this role, you will showcase strong written and verbal skills to not only champion great ideas, but also the value behind them. You have an innate understanding of what ideas are viable and buyable and you can lead both internal and client teams from ideation to activation. As a senior member of the team, your responsibility will be both interfacing directly with clients and mentoring highly collaborative, highly integrated teams. In this role you will:

• Demonstrate business & account leadership
• Showcase a strong point of view on what makes great work, and not be afraid to share it with both teams and clients
• Define, shape and sell creative ideas that consistently tie back to brand brief & strategy
• Shepherd and guide the work
• Lead scopes and manage team budgets
• Build impactful partnerships & relationships with clients
• Oversee account management and ensure account profitability
• Focus on growth management
• Demonstrate consistent curiosity and learning within the industry, with a finger on the pulse of what is happening in culture, across categories
• Build industry relationships and extend the Day One community
• Support relevant new business projects as needed, including team oversight, shaping RFP and pitch responses, shepherding winning creative and presenting to prospective clients.

* TREND FORECASTERS, WRITERS, DESIGNERS, PRODUCERS, PEOPLE PERSONS, DIGITAL NATIVES, CULTURE HEADS, INTERNET ARCHAEOLOGISTS, MEME HISTORIANS ** ORGANIZERS, GLOBETROTTERS, DROPOUTS, SKATE SHOP ALUMNI, FORMER BARISTAS, SELF-TAUGHT DEVS, INDIE PUBLISHERS, FINE ARTISTS, SMALL-TOWN ESCAPEES

Requirements

• 10+ years of agency experience, managing or contributing to creative ideation and campaign/asset execution
• Experience thinking through both campaign tactics and the big picture
• Ability to articulate the why and the how of an idea
• Understanding of both major and emerging social platforms
• Excellent written and verbal communication
• Conceptual thinking skill, editorially minded
• Leadership and creative problem solving skills
• Demonstrated passion for people, organization, and an excitement to collaborate in a fast-paced team environment
• Experience with, and a love for, presenting to teams and clients
• Self-motivated, organized, and reliable
• Passion for earned creative and brand storytelling
• Bachelor's Degree from an accredited university or equivalent professional experience

Applicants must be legally authorized to work in the United States. The company does not sponsor or take over sponsorship of work visas.

Compensation + Benefits

We value all of our employees and are happy to provide comprehensive benefits to help support them holistically in the best way we can. We offer all our employees:

• Health Care (Medical, Dental, Vision)
• Paid Time Off and Company Paid Holidays
• Summer Fridays
• 401K Retirement Plan with Company Match
• Lifestyle Spending Account
• Paid Parental Leave
• Commuter Benefits
• Uber Business Account
• New Business Referral Bonus
• Employee Referral Bonus

The Company is committed to fair and equitable compensation practices. The base compensation range for this role is $150,000-$190,000 and this position is eligible for benefits that include medical insurance (health, dental, and vision), retirement plan, paid time off, paid parental leave, new business and employee referral bonuses, etc. Please note that the compensation information provided is a good faith estimate for New York City based hires only and is provided pursuant to the New York City Pay Transparency Law. Final compensation for this role will be determined by various factors such as candidates' relevant work experience, skills, qualifications, and location.

About Day One Agency

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