Wine Educator Lead - Beaulieu Vineyard

Job Description:

BV Grand Opening July 2026

About us: Treasury Wine Estates (TWE) is one of the world's largest wine companies, and we are proud of our portfolio of brands that have tremendous heritage, rich quality, and a reputation for excellence across the globe. At TWE, we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched and joyful communities.
At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the world's most desirable luxury wine company - known for the experiences we create for our consumers, customers, partners, suppliers and our people. Learn more about our people promise and our renowned portfolio of global brands.

About Beaulieu Vineyard: Established in 1900, Beaulieu Vineyard is one of the most historic Napa Valley wineries, setting the standard for quality and innovation in Napa Valley winemaking. Today, Beaulieu Vineyard continues to be innovative, utilizing the latest technology in combination with time-honored traditions to produce exceptional Napa Valley Cabernets. As we celebrate our 126^th year, 2026 is shaping up to be our best year yet. We are building a completely new hospitality center, scheduled to open July 2026.

About the Role:

We are seeking a Lead Tasting Room Associate (Wine Educator Lead) to bring our wines and story to life through engaging tastings and immersive moments. Together, these leaders will serve as ambassadors of the tasting room driving sales, hosting elevated experiences, and leading daily operations as shift supervisors in partnership with the Assistant Hospitality Sales Manager.

Key Responsibilities:
* Serve as the first impression for all guests, delivering a warm, concierge-led welcome and engaging confidently in conversation
* Host and support wine tastings, tours, and floor experiences while stepping in as needed
* Lead daily floor operations, including team breaks, coverage, and shift flow
* Coach and support team members to achieve sales goals and deliver exceptional guest experiences
* Drive sales through POS transactions, wine club promotion, and order fulfillment
* Support events, private experiences, and onsite activations
* Maintain merchandising, inventory, and overall tasting room presentation
* Uphold service standards, policies, and complete additional projects as needed

About You:
* Minimum of 2 years' wine sales, restaurant and/or hospitality service experience
* Self-motivated, highly organized, and require minimal day-to-day direction
* You can effectively communicate in English with all levels of employees and consumers, written and spoken, demonstrating strong interpersonal skills
* You are able to work flexible shifts, weekends and holidays
* You have a strong knowledge of Napa Valley area, food and wine market is preferred
* You have a basic understanding of winemaking
* You must be able to travel on occasion to other Company locations
* You must be able to lift 40 pounds
* You must be at least 21 years of age
* You have a clean professional appearance

Why you'll love it here

Our culture is built on bringing our whole selves, being courageous and delivering together - it's our DNA and the heart of who we are at TWE. We prioritize your growth with access to global career opportunities and structured programs designed to support your health, wellbeing, and career development. Learn more about our benefits and culture here. culture here.

Benefits depend on your work category and may include:
* Paid Time Off: Competitive vacation, sick leave, and 12 paid holidays. Plus, a "TWE4ME Day" - a day to spend however you choose
* Paid Parental & Caregiver Leave: Generous time off for life's big moments
* Volunteer Days: Get paid to give back-2 full days each year
* Flexible Work Options: Find your flex-hybrid and custom schedules available for certain roles
* Wellbeing First: Medical, dental, vision, free mental health support, and an award-winning wellness program
* 401(k) with Company Match: 100% vested after 60 days of employment
* Wine Perks & Discounts: Enjoy exclusive employee pricing on the world's best wines, plus receive a generous product allowance
* Recognition & Rewards: Celebrate wins and earn fun rewards

It takes all varietals! Competitive Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability, or any other legally protected characteristic. If you require assistance or accommodation during the application process, please contact View email address on winebusiness.com, quoting the job title and reference number.

Pay Transparency Disclosure:
Base pay: Hourly rate ranges from $26.92 to $29.81 per hour, based on experience, skills, role scope, location, and business needs.
Incentive pay: Eligible to participate in the Direct-to-Consumer Sales Incentive Plan (DSIP), offering variable compensation based on site performance. Incentive pay is not guaranteed.
Estimated on-target earnings: $29.61 to $32.79 per hour, based on base pay plus target DSIP at target performance (where applicable). Actual earnings vary based on site performance, hours worked, and role classification.
Tips: Tips are paid by customers and vary by location, shift, and customer volume. Tips are not guaranteed. Based on historical experience in some locations/shifts, tips have at times added approximately 21% above base pay for some employees.

The compensation range listed reflects a good faith estimate of the hiring range for this position at the time of posting. TWE reserves the right to modify compensation ra

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