PR & Content Manager

PR & Content Manager

With 30 years at the forefront of fintech innovation, we specialize in SaaS lending solutions that lead the industry. Our core mission is customer-centric, focusing on empowering Credit Unions across the United States with the tools to offer accessible, competitive lending services. We're deeply committed to enhancing the financial ecosystem for a broad network of credit unions, members and auto dealers. We invest in our greatest assets, our employees, and foster a culture of innovation and ownership through freedom and responsibility. We celebrate fiscal accountability, operational rigor and efficiency to create a sustainably healthy and robust business for the long term.

The PR & Content Manager is responsible for the strategic planning and management of public relations and content marketing activities for CU Direct and its brands. This individual ensures that all PR and communication activities support corporate and thought leader initiatives and are in alignment with the annual marketing plan.

Principal Responsibilities:

Public Relations/Media Management: (40%)

• Develop a media relations strategy, seeking high-level placements in print, broadcast, and online media
• Plan and execute public relations initiatives that builds and nurtures a favorable public image for CU Direct within multiple vertical markets
• Build, manage, and maintain media relationships to represent CU Direct and gain positive media exposure
• Create press releases and other media-related correspondence
• Maintain PR/News pages on corporate and brand websites
• Identify and train appropriate staff for media interviews
• Monitor and report performance data for all PR activities
• Manage annual public relations budget in alignment with marketing budget
• Provide regularly scheduled reporting and monthly presentations to management

Content Creation Management: (30%)

• Work closely with marketing team to develop a content strategy that aligns with marketing goals and drives high engagement.
• Plan and execute content initiatives including blog articles, case studies, white papers, editorials, and other forms of owned media that positions CU Direct as a thought-leader in multiple vertical markets.
• Develop and manage a content calendar to ensure regular content throughout the year.
• Keep up to date with industry best practice and monitor content activities of competitor websites.
• Track web analytics to ascertain engagement levels and evaluate the impact of content to continuously improve engagement strategy.
• Manage and nurture outsource content writers to create impactful and accurate content across multiple channels

Blog & Social Media Support: (20%)

• Work with digital marketing writer to monitor social media and online conversations, and respond with appropriate messaging.
• Repurpose content for social media and blog.
• Work closely with marketing team to develop blog strategy that aligns with digital marketing goals (SEO, SEM)

Education:

• B.A degree in Journalism, Marketing, Public Relations, Digital Media, or Communications

Experience:

• Five + years public relations experience
• Three to four years' experience writing digital content for a large agency or

Specialized Skills:

• In-depth knowledge of public relations and corporate communications
• Excellent written and verbal communication skills
• Ability to lead creation of regular publications
• Ability to develop strong relationships with media and gain media attention through those relationships
• Self-motivated, detail oriented, and meet deadlines with strong project management skills
• Ability to develop written content across multiple mediums
• Successful media-pitching skills
• Excellent copyediting, proofreading, and grammar skills
• Adept at keyword placement and SEO best practices
• A familiarity with HubSpot, WordPress, Google Analytics, and Hootsuite digital platforms
• Strong team player with ability to manage resources without direct reporting relationship

Why you should apply:

• Flexible Working Environment
• Paid Time Off
• 401k (8% match)
• College Tuition Benefits/ Tuition Reimbursement
• Good Benefits options
• Company Culture! Cultural and Holiday celebrations, Theme days like Star Wars Day & Bring your Kids to Work Day, Monthly Townhalls and Quarterly Company Meetings that ensure awareness, inclusion, and transparency.

The starting salary range for this full-time position is $99,400 - $124,300 per year. Base pay will take into consideration internal equity, candidate's geographic region, job-related knowledge and experience among other factors. Origence maintains a highly competitive compensation program.

Origence is an equal opportunity employer. All recruitment, hiring, training, compensation, benefits, discipline, and other terms and conditions of employment will be based upon an individuals' qualifications regardless of race, religion, color, sex, gender identity, sexual orientation, national origin, ancestry, military service, marital status, pregnancy, age, protected medical condition, genetic information, disability or any other category protected by federal, state or local law.