Search Engine Optimization Manager (Greater Seattle Area)
PDS
SEO & AEO Manager
Employment Type: Contract
Location: Seattle, WA (Hybrid, 3 Days Onsite)
About the Role
We're seeking an experienced SEO & AEO Manager to lead organic acquisition initiatives focused on high-intent customer segments. This role will own the end-to-end strategy for search engine optimization and answer engine optimization, driving customer growth through scalable content experiences, technical SEO initiatives, and AI-driven search visibility. You'll collaborate closely with product, engineering, analytics, content, and marketing teams to build and execute a roadmap that delivers measurable acquisition results.
Key Responsibilities
- Own and drive organic customer acquisition growth through SEO and AEO initiatives.
- Build and execute a scalable SEO strategy focused on transactional and commercial search opportunities.
- Conduct keyword, prompt, competitor, and market research to identify growth opportunities.
- Develop programmatic, editorial, and templated landing page strategies at scale.
- Partner with engineering teams on site architecture, taxonomy, URL structure, and technical SEO improvements.
- Monitor search rankings, answer engine visibility, traffic performance, and acquisition outcomes.
- Create forecasts, dashboards, and executive-level reporting on organic growth initiatives.
- Manage off-page SEO efforts including link acquisition, affiliate relationships, and digital PR partnerships.
- Leverage AI tools to accelerate content creation, workflow efficiency, analytics, and optimization efforts.
- Collaborate cross-functionally with product, analytics, content, marketing, and engineering stakeholders.
Required Qualifications
- 5+ years of SEO experience with direct ownership of organic acquisition targets.
- Proven success improving rankings for competitive commercial and transactional keywords.
- Experience building and scaling programmatic SEO, content platforms, or large-scale landing page ecosystems.
- Strong understanding of technical SEO, taxonomy design, site architecture, and CMS platforms.
- Experience partnering closely with product and engineering teams.
- Hands-on experience with analytics and SEO platforms such as: Google Search Console, Ahrefs, Accuranker (or similar rank-tracking tools), Product analytics platforms
- Experience forecasting SEO impact and building performance reporting.
- Strong project ownership and stakeholder management skills.
- Ability to work in a highly collaborative, cross-functional environment.
Preferred Qualifications
- Experience with Answer Engine Optimization (AEO) and AI search ecosystems.
- Background working on large-scale consumer websites, marketplaces, or content-driven platforms.
- Experience with affiliate marketing, digital PR, and link-building programs.
- Financial services, fintech, marketplace, travel, real estate, or comparison-site industry experience.
- Familiarity with answer engine visibility tools such as Profound or similar platforms.
$115k - $135k
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