Director of Digital Growth and AI

Description

Total Warehouse is seeking a digital growth leader who can turn TotalWarehouse.com into a powerful source of market authority, qualified demand, and measurable revenue growth.

This is not a traditional marketing manager role. It is an opportunity to build a business within the business and create a digital advantage that competitors will struggle to replicate.

Reporting directly to the CEO, the Director of Digital Growth & AI will own the strategy and operating system for website growth, SEO, AI-search visibility, competitive intelligence, content authority, conversion optimization, marketing automation, and digital demand generation.

The right leader is both strategic and hands‑on. You will evaluate where we are winning and losing, set priorities, test ideas quickly, quantify results, and build the internal team and external resources needed to scale.

What Success Looks Like

• Total Warehouse becomes a trusted digital authority across material handling, fleet lifecycle management, asset management, warehouse automation, service, rentals, parts, batteries and lithium solutions, training, and related technologies.
• TotalWarehouse.com consistently generates more qualified opportunities and measurable pipeline for Sales.
• Our organic search presence, local visibility, AI‑answer visibility, conversion rates, and competitive share of search improve quarter over quarter.
• AI‑enabled workflows accelerate research, content development, analysis, testing, reporting, and execution without sacrificing accuracy or brand credibility.
• Leadership has a clear, reliable scorecard connecting digital investment to leads, opportunities, pipeline, revenue, and strategic market position.
• A scalable digital growth team, agency model, technology stack, and execution cadence are established.

Key Responsibilities

Digital Growth and Website Ownership

• Own TotalWarehouse.com as a measurable business asset and demand‑generation platform.
• Create and execute a multi‑year digital growth roadmap aligned with company revenue priorities and market opportunities.
• Build an ongoing test‑and‑improve program for organic traffic, engagement, user experience, conversion paths, lead quality, and revenue contribution.
• Identify high‑value opportunities by product, service line, industry, customer problem, geography, and stage of the buying journey.
• Direct website architecture, landing pages, tools, calculators, comparison content, resource centers, and other digital experiences that help customers make decisions.

SEO, AI Search, and Authority Building

• Own technical SEO, on‑page SEO, local SEO, content SEO, internal linking, site architecture, structured data, and authority‑building initiatives.
• Develop topic clusters and high‑value resources that demonstrate deep expertise and answer the questions customers ask before contacting Sales.
• Improve visibility across traditional search engines and AI‑powered answer and discovery experiences.
• Establish standards for credible, accurate, expert‑led content, including case studies, guides, videos, customer stories, comparison pages, and executive or subject‑matter‑expert insights.
• Monitor branded and non‑branded visibility, competitor rankings, citations, referral sources, backlinks, content gaps, and emerging search behavior.

AI Enablement and Automation

• Use AI as a daily force multiplier for market research, competitive analysis, content operations, SEO analysis, data interpretation, personalization, workflow automation, and productivity.
• Build repeatable AI‑enabled workflows with appropriate human review, source validation, brand controls, and quality standards.
• Evaluate and implement practical tools across the marketing technology stack, which may include platforms such as Microsoft Copilot, ChatGPT, Claude, Gemini, GA4, Google Search Console, Semrush or Ahrefs, Screaming Frog, HubSpot or comparable CRM/automation platforms, and business intelligence tools.
• Help the broader organization understand where AI can improve customer acquisition, knowledge sharing, speed, and decision quality.

Demand Generation and Conversion

• Build integrated digital programs that create qualified opportunities for Sales across Total Warehouse business lines.
• Improve conversion from visitor to lead, lead to qualified opportunity, and opportunity to revenue in partnership with Sales leadership.
• Create targeted campaigns and digital experiences around customer needs, market segments, territories, and strategic growth priorities.
• Ensure paid media, email, retargeting, marketing automation, and account‑based initiatives support a clear commercial objective and measurable return.

Competitive Intelligence and Market Expansion

• Establish a repeatable competitive benchmarking program for websites, search visibility, content, offers, conversion experiences, digital tools, and market positioning.
• Turn competitive and customer insights into prioritized actions, experiments, and new growth opportunities.
• Identify areas where Total Warehouse can own a topic, customer problem, geographic market, or digital experience before competitors do.
• Present clear recommendations to the CEO and leadership team, including expected impact, required investment, risks, and measures of success.

Operating System, Team, and Accountability

• Build a scalable digital growth operating system with priorities, owners, timelines, review cadences, decision rights, quality standards, and measurable outcomes.
• Lead and develop internal team members while managing agencies, freelancers, technology partners, and subject‑matter experts.
• Create weekly and monthly scorecards covering leading indicators and commercial outcomes.
• Control budgets and allocate resources based on opportunity, evidence, and return rather than activity volume.
• Partner closely with Sales, Operations, IT, business‑unit leaders, and subject‑matter experts to convert company knowledge into market authority and demand.

First-Year Priorities

First 90 Days

• Audit the website, analytics, CRM flow, content, SEO, competitors, technology stack, resources, and baseline performance.
• Deliver a prioritized growth roadmap and scorecard.

Months 4-6

• Launch high‑impact technical, content, conversion, local‑search, and AI‑workflow improvements.
• Establish testing and reporting cadence with Sales and leadership.

Months 7-12

• Scale what works, expand authority across priority categories and markets.
• Strengthen attribution and present a forward investment plan tied to pipeline and revenue.

How Performance Will Be Measured

• Qualified organic and digital leads, sales‑accepted opportunities, influenced pipeline, and attributable revenue.
• Growth in non‑branded organic visibility, priority keyword/topic coverage, local visibility, AI‑answer visibility, and competitive share of search.
• Website conversion rate, landing‑page performance, lead quality, and progression through the sales funnel.
• Content authority, backlinks and citations, engagement with high‑intent resources, and contribution by business line.
• Speed and

Requirements

7+ years of progressive B2B digital marketing, growth, demand generation, SEO, or related

experience, including meaningful ownership of a company website or digital acquisition

channel.

• Demonstrated record of improving organic traffic, qualified leads, conversion, pipeline, revenue, or competitive search position. Candidates must be able to explain the starting point, actions taken, and measurable results.
• Hands‑on experience with SEO strategy and execution, website analytics, conversion optimization, content strategy, and marketing technology.
• Practical, current use of AI tools in recurring business workflows, not solely for basic copywriting.
• Ability to translate business priorities into a clear digital roadmap, operating cadence, KPIs, and accountable execution.
• Strong analytical and financial judgment, including the ability to connect marketing investments to pipeline, revenue, customer value, and return on investment.
• Executive‑level communication skills and comfort presenting recommendations, tradeoffs, performance, and resource needs directly to senior leadership.
• Builder mentality: resourceful, curious, highly structured, willing to test, and comfortable moving between strategy and hands‑on execution.

Preferred Qualifications

• Experience in material handling, industrial equipment, manufacturing, industrial distribution, logistics, warehouse automation, commercial services, industrial technology, or another complex B2B market.
• Experience leading a website redesign, digital transformation, content migration, CRM/marketing automation integration, or attribution initiative.
• Experience managing internal team members plus agencies, contractors, or specialized partners.
• Working knowledge of structured data/schema, local SEO, technical site audits, content clustering, backlink strategy, and AI‑search or answer‑engine optimization.
• Experience with multi‑location, multi‑product, or territory‑based organizations and long, consultative sales cycles.