Director of Communications - Americas (Touring & Corporate)

Las Vegas, NVLas Vegas Office – Sales, Marketing and Communications /Permanent/Full-Time /On-site***Le poste étant situé aux États-Unis, la description de poste est disponible uniquement en anglais.******As this position in based in the United States, the job description is available in English only.***____________________________________________________Director of Communications - Americas (Touring & Corporate)Sales, Marketing and CommunicationsReports to:Reports to Vice President - Commercial, Americas with a functional reporting line to SVP, CommunicationScope: All shows in the Americas + Corporate Communications + Public Affairs Teams: Touring show PR teams (embedded on tour) + Resident show PR teams, and their respective agency rostersRole PurposeThe Director of Communications – Americas (Touring & Corporate) is responsible for driving demand, shaping reputation, and ensuring cultural relevance for Cirque du Soleil across touring markets and corporate narratives in Canada and the Americas. This role elevates communications into a strategic growth engine, integrating PR, corporate narrative, and public affairs to build anticipation, unlock market opportunities, and support commercial performance across all touring shows. Based in Montreal, this role acts as the central communications and public affairs lead, ensuring alignment between show storytelling, corporate positioning, and cross-functional execution. Core MissionDrive anticipation, urgency, and sustained demand for international touring and resident showsMake communications a core lever of the show marketing mix, fully integrated with paid, CRM, and ticketingLead, develop, and set standards for the touring and resident show PR teams and the agencies that support themOwn the strategy and governance of show-specific social media channels as an earned and owned demand driverLeverage public affairs as a growth enabler to unlock market access, market entry, and partnershipsEnsure communications is a core driver of ticket revenue and brand equityOrchestrate cross-functional alignment to deliver cohesive show launches across diverse international marketsKey Responsibilities1. Show Communications Strategy – International Touring, Resident Shows & Public AffairsLead and oversee an international show communications strategy spanning touring productions, resident shows, and public affairsEmbed communications within the end-to-end demand engine (onsale launch sustain), in lockstep with market marketing plansIntegrate public affairs into market entry and growth strategies for new territoriesLead communications strategy in support of sponsorships and business development, including building relationships with key stakeholders, and developing joint communication plans with partners2. Show Communications LeadershipOwn communications strategy and performance across all international touring and resident productionsEnsure each show delivers:Clear, differentiated narrativeStrong local and cultural relevance, adapted per market and languageFull lifecycle comms (pre-onsale launch sustain)Implement standards, playbooks, and governance that scale across markets and local agency partnersAct as spokesperson for international shows and manage show-level issues in market, escalating to corporate communications at HQ where required3. Show-Specific Social Media OwnershipEnsure each show PR team owns the strategy, management, and community engagement for its show-specific social media channelsSet the content, tone, and publishing standards that keep show channels distinctive while consistent with the masterbrandAlign show channel activity to the onsale, launch, and sustain calendar in each marketDrive creator, influencer, and talent-led content through show channels to build cultural relevance and organic reachSet and track channel performance measures (growth, engagement, referral to ticketing) alongside earned media KPIsEnsure coordination with central brand and social teams on shared assets, escalation paths, and community management protocols4. Public Affairs & Stakeholder EngagementLeverage public affairs as a strategic growth enabler by building relationships with:Government and public sector stakeholders across international marketsTourism boards, city partners, venues, and cultural institutionsUnlock opportunities to:Support market entry for touring and resident showsFacilitate partnerships and local integrationStrengthen Cirque du Soleil’s institutional influence for the AmericasCoordinate closely with internal stakeholders to align on regulatory, reputational, and market access considerations, including visas, work permits, and cross-border touring requirements5. Cross-Functional OrchestrationOwn coordination across non-marketing functions to ensure aligned execution and messaging around shows, including:LegalHR (incl. talent mobility, immigration)SustainabilityOperationsSponsorship & partnershipsAct as the central orchestrator ensuring communications supports and amplifies show and market decisionsEnsure consistency between internal decisions, external messaging, and market execution, and act as the two-way bridge between international markets and HQ6. Cultural Relevance & Media ImpactPosition Cirque du Soleil’s shows as culturally relevant and premium in international marketsBuild relationships with Tier 1 media, creators, and influencers across the UK, Europe, the Middle East, and Asia-PacificActivate cultural moments and partnerships tied to international show launches and runs7. Team Leadership, Agency Governance & PerformanceLead and develop the PR teams embedded with the touring shows and the PR teams responsible for the resident shows, across multiple markets, time zones, and languagesBuild a consistent operating model, capability plan, and career path across both team groups, including onboarding for new tours and openingsApprove and sign off on all agency appointments, scopes, and budgets proposed by the touring and resident show PR teamsDefine and manage the international agency ecosystem, setting selection criteria, performance standards, and review cadenceSet KPIs tied to business impact (demand, awareness, launch momentum, ticket sales, social channel performance)Partner with marketing and analytics to link comms and social to revenue outcomesProfile & ExperienceRequired10+ years in communications/PR with multi-market, international leadership experienceProven ability to operate communications as a growth and demand lever tied to sales outcomesStrong experience in consumer, brand, or entertainment PR, ideally with campaign or launch ownershipExperience working with government or public sector stakeholders in international marketsDeep media relationships across the United States and Canada, with demonstrated reach into additional international marketsExperience directly leading distributed, multi-time-zone in-house teams, including teams embedded with touring operationsProven track record appointing, contracting, and managing PR agencies across multiple marketsStrong command of organic social media strategy and community management for consumer or entertainment brandsAbility to operate in a matrixed, cross-functional environmentFluent in English (mandatory); willingness to travel frequently across international marketsPreferredAdditional language(s) relevant to key international markets (e.g. French, Spanish)Experience in entertainment, touring productions, live events, or premium brandsStrong understanding of how communications integrates with marketing, CRM, and revenue generationCirque du Soleil Entertainment Group is committed to creating and maintaining an accessible and inclusive workplace. Proud ambassador of equality in employment, Cirque du Soleil Entertainment Group is committed to eliminating discrimination based on age, skin color, origins, religion, sex, sexual orientation and any other characteristic. Neutral and inclusive writing is now preferred for all new job postings.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.