Lifecycle Marketer

About World Emblem World Emblem is the world's largest manufacturer of custom emblems and patches . For more than 30 years we have brought brands to life—producing and shipping close to 250 million products per year across embroidered, woven, PVC (PV+), leather, and Chenille formats for uniform and industrial-laundry programs, public safety, corporate apparel, sports, and headwear . With a network of plants across Georgia, Texas, California, and Mexico, a new 72,000-square-foot facility, and category-defining innovation like Flexbroidery™, the Hero's Pride NFC Smart Patch, and our WE VISION AI design platform, we combine manufacturing scale with technology and industry-leading turnaround—often as fast as 24 hours . About World Emblem World Emblem is the world's largest manufacturer of custom emblems and patches . For more than 30 years we have brought brands to life—producing and shipping close to 250 million products per year across embroidered, woven, PVC (PV+), leather, and Chenille formats for uniform and industrial-laundry programs, public safety, corporate apparel, sports, and headwear . With a network of plants across Georgia, Texas, California, and Mexico, a new 72,000-square-foot facility, and category-defining innovation like Flexbroidery™, the Hero's Pride NFC Smart Patch, and our WE VISION AI design platform, we combine manufacturing scale with technology and industry-leading turnaround—often as fast as 24 hours . Why This Role, Why Now We are entering our next phase of growth: modernizing our go-to-market engine on HubSpot, standing up a data-driven demand and BDR function, expanding e-commerce and direct-to-buyer channels, and building a world-class marketing organization to match our manufacturing leadership . This role is a foundational hire in that building . World Emblem sells to both large, uniform-rental and industrial programs and a growing base of direct buyers ordering through our e-commerce channels . Today, most of our relationship with those buyers ends at the transaction . The Lifecycle Marketer owns the opposite: turning first-time and one-off buyers into repeat, higher-value, longer-retained customers through email, SMS, and in-product lifecycle programs . This is the person who builds our onboarding, nurture, win-back, reorder, and loyalty motions from the ground up inside HubSpot—and proves their impact on retention and lifetime value . What You'll Own Own the customer lifecycle. Design and run the full post-acquisition journey—welcome/onboarding, activation, reorder and replenishment prompts, cross-sell/upsell, win-back, and loyalty—across email and SMS . Build in HubSpot. Create and maintain lifecycle workflows, lists, lead scoring, and automated journeys in HubSpot; partner with RevOps on data hygiene and the HubSpotBusiness Central (Celigo) sync so segmentation reflects real order history . Segment and personalize. Develop segmentation by industry, product line (embroidered, PV+, woven, Chenille), order recency/frequency/value, and channel; tailor messaging to uniform programs vs. direct and e-commerce buyers . Drive retention and LTV. Set the reorder, replenishment, and reactivation strategy that grows repeat-purchase rate, average order value, and customer lifetime value . Test relentlessly. Run a continuous A/B and holdout testing program on subject lines, offers, cadence, and creative; document learnings and scale what wins . Own deliverability and compliance. Manage sender reputation, list health, and CAN-SPAM/TCPA compliance across email and SMS . Report on impact. Build and maintain dashboards on lifecycle-attributed revenue, retention cohorts, and program performance for marketing and revenue leadership . Partner cross-functionally. Work with e-commerce, sales, creative, and customer service to align lifecycle messaging with promotions, launches, and account priorities . Your First 90 Days Audit the current state of email/SMS, HubSpot data, and existing automations; deliver a lifecycle gap analysis and prioritized roadmap . Ship a foundational onboarding/welcome journey and a reorder/win-back flow for direct and e-commerce buyers . Stand up a baseline lifecycle reporting dashboard with clear retention and LTV metrics . Define the segmentation model and lifecycle stages in partnership with RevOps . How Success Is Measured Repeat purchase rate and reorder frequency among direct/e-commerce buyers . Lifecycle-attributed revenue and its share of total revenue . Customer lifetime value and retention by cohort . Email/SMS engagement (open, click, conversion) and deliverability of health . Program velocity—number of tested, live lifecycle journeys . What You Bring 3–6 years in lifecycle, CRM, retention, or email/SMS marketing, ideally with a meaningful e-commerce or B2B2C component . Hands-on mastery of a marketing automation platform—HubSpot strongly preferred (Klaviyo, Marketo, or similar acceptable) . Proven track record designing multi-step automated journeys that moved retention, reorder, or LTV metrics . Strong analytical skills—comfortable building segments, reading cohort data, and designing clean A/B tests . Excellent copy instincts and an eye for on-brand creative; able to brief or self-serve email/SMS builds . Working knowledge of email/SMS deliverability and compliance (CAN-SPAM, TCPA) . Nice to Have Experience with manufacturing, apparel, promotional products, or uniform business . Familiarity with Business Central or another ERP and iPaaS tools like Celigo . SQL or comfort working directly with data/BI tools . Loyalty or subscription/replenishment program experience . Equal Opportunity World Emblem is an Equal Opportunity Employer . We celebrate diversity and are committed to creating an inclusive environment for all employees . All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, age, or any other characteristic protected by law . #J-18808-Ljbffr World Emblem™