CRM & Loyalty Strategy Lead (Hybrid)

Description About Us Orveon is a new kind of beauty company on a powerful mission: to change the way the world thinks about beauty. We dare to do things differently — pushing boundaries with purpose, inspiring creativity, and moving with intention in everything we do. We are a collective of three premium and prestige beauty brands: bareMinerals, BUXOM, and Laura Mercier. With offices in New York, London, Singapore and Columbus, we combine the energy of an entrepreneurial spirit with the scale and ambition to change the way the world thinks about beauty. Our culture is built on our IMPACT values — Innovative, Motivated, Passionate, Accountable, Collaborative, and Thoughtful. These aren't just words; they define how we show up for each other, for our brands, and for the world around us. We gain strength from our differences and believe that progress happens when we move as one. We are proud to offer a hybrid work model to support the work-life balance of our teams, and we are committed to fostering an inclusive, agile environment where everyone can thrive. About the Role This role is suited for a strategic and analytically-driven Loyalty and CRM Manager who will build and lead the execution of our customer segmentation strategy and loyalty initiatives across our three beauty brands: bareMinerals, Laura Mercier, and Buxom. The ideal candidate will architect our segmentation framework, design and optimize a best-in-class loyalty program, and drive data-informed decisions that increase customer lifetime value (LTV) and retention. This role will own the loyalty program strategy and roadmap, manage the loyalty marketing calendar, oversee points liability management, and partner cross-functionally to translate segmentation insights into personalized customer experiences across all digital touchpoints.

KEY ACCOUNTABILITIES

Develop and execute the overall CRM strategy and roadmap, utilizing segmentation insights and data analytics to drive customer engagement, retention, and growth across all channels. Manage CRM platform strategy (including Klaviyo post-migration), ensuring optimal tool configuration and integration with loyalty program infrastructure. Loyalty Program Design & Management: Design, launch, and optimize the loyalty program architecture including mechanics, tiering, and incentive structures. Develop a multi-year roadmap for loyalty program enhancements. Continuously test and optimize the program based on segment performance and business impact to drive customer retention, engagement, and lifetime value (LTV). Loyalty Marketing Calendar: Build and manage the loyalty marketing calendar, planning and executing member promotions, recruitment campaigns, and other initiatives to engage loyalty members. Collaborate with marketing and creative teams to deliver seamless campaign execution. Oversee the management of the rewards catalog, ensuring a diverse selection of rewards that resonate with customers and align with the brand’s values. Partner with cross-functional teams to continuously refresh and improve the rewards offering. Points Liability Management: Maintain and monitor points liability to ensure it does not exceed budgetary constraints. Work closely with the finance team to track points liability and forecast its impact on the business. Build out detailed reporting and analysis for the loyalty program, using customer data to identify key trends, segmentations, and areas for growth. Provide regular updates to leadership on the program’s performance and recommend optimizations. Loyalty Personalization on Site: Liaise with the site merchandiser and web teams to implement loyalty-based personalization strategies on the site. Ensure that loyalty program members experience a tailored online journey, reflecting their engagement and preferences. Customer Segmentation & Targeting: Utilize data to segment customers based on behaviors, preferences, and purchasing patterns. Build targeted campaigns that speak to different segments, driving personalized experiences for loyalty members. Key Stakeholders Collaborate with product, merchandising, digital, and creative teams to ensure seamless execution of loyalty and CRM strategies across all touchpoints. Ensure that loyalty and CRM efforts are integrated into the broader marketing strategy. Qualifications CRM & Loyalty Expertise: Proven experience in building and managing CRM strategies, loyalty programs, and customer segmentation. Experience in the beauty, fashion, or consumer goods industry is a plus. Data-Driven & Analytical: Strong analytical skills with the ability to interpret customer data, segment audiences, and measure campaign performance. Proficiency with CRM tools, data analytics platforms, and loyalty management systems. Experience with Marketing Campaigns: Deep understanding of email, SMS, and push notification marketing. Proven experience in executing targeted campaigns that drive customer engagement and loyalty. Ability to manage points liability effectively while ensuring the loyalty program delivers on its budgetary goals. Familiarity with financial forecasting and modeling as it relates to loyalty program costs and performance. Experience working cross-functionally with teams such as merchandising, digital, creative, and IT. Ability to influence stakeholders across the business and drive alignment on key initiatives. Customer-Centric Mindset: Passion for delivering exceptional customer experiences through tailored loyalty programs and CRM initiatives. Ability to think strategically about customer engagement and long-term value creation. Excellent Communication & Organizational Skills: Strong written and verbal communication skills, with the ability to present findings and insights to senior leadership. Proven experience in managing multiple projects and meeting deadlines. Preferred: Experience in the beauty or fashion industry. Familiarity with loyalty management platforms and CRM systems. Shopify experience Strong project management skills and the ability to juggle multiple priorities in a fast-paced environment. What Orveon Offers You You are a creator of Orveon’s success and your own. This is a rare opportunity to share your voice, accelerate your career, drive innovation and fostering growth. We’re a human sized company so your work will have a big impact on the organization. We invest in the well-being of our Orveoners – both personally and professionally and provide tailored benefits to support all of you, such as:

• Hybrid First” Model – 3 days per week in office, balancing virtual and face-to-face interactions.
• Work From Anywhere” – Freedom to work six (6) weeks annually from the location of your choice.

Complimentary Products – Free and discounted products on new releases and fan-favorites. Professional Development – Exposure to senior leadership, learning and development programs, and career advancement opportunities. Community Engagement – Volunteer opportunities in the communities in which we live and work. Pay Transparency - The following represents a good-faith estimate of the compensation range for this position. At Orveon Global, we carefully consider a wide range of non-discriminatory factors when determining compensation. Actual salaries may vary based on factors including, but not limited to, geographic location, education, experience, skills, and qualifications . The pay range for this position is $98,000-$130,500. Supplemented with all the amazing benefits above for full-time employees! Equal Opportunities and Accommodations Orveon is deeply committed to building a workplace and global community where inclusion is not only valued but prioritized. We strive to build and nurture a culture where a focus on diversity, equity, and inclusion is instinctive. Our deep sense of passion and pride in what we do, both as individuals and as a collective, unifies our shared commitment to “changing beauty for the better”. Therefore, all qualified applicants receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neurodiversity, disability, age, or veteran status, or any other non-merit based or legally protected grounds. We recognize and celebrate different ideas, perspectives, and backgrounds and know they create a more robust and creative work environment. BE AWARE OF FRAUD! Please be aware of potentially fraudulent job postings or suspicious recruiter activity by persons that are posing as Orveon Global Recruiters/HR. Please confirm that the person you are working with has an @orveonglobal.com email address. Additionally, Orveon Global does NOT request financial information or payments from candidates at any point during the hiring process. If you suspect fraudulent activity, please visit the Orveon Global Careers Site at to verify the posting and apply through our secure online portal. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor. #J-18808-Ljbffr Orveon group