Digital Marketing Manager

The Digital Marketing Manager leads the strategy, execution, and optimization of integrated, full-funnel digital marketing programs that drive omni-channel traffic (with a strong focus on in-store/brick and mortar), conversions, and revenue. This role partners closely with Marketing, Ecommerce, Creative, Analytics, and external agencies to translate business objectives into high-performing campaigns and cohesive creative experiences across paid media, website, email, and SMS. A balance of strategic thinking, operational excellence, test-and-learn rigor, and strong cross-functional communication is essential. This position reports to the Director of Growth Marketing. Key Responsibilities: Own and evolve a comprehensive full-funnel digital marketing strategy across paid search, paid social, programmatic/display, online video, and emerging channels to drive omni-channel traffic and sales, with brick and mortar being the priority. Lead end-to-end campaign planning and execution with agency, translating business goals into channel strategies, briefs, targeting approaches, and measurement plans in partnership with cross-functional stakeholders. Manage the creative asset pipeline and process: develop clear briefs, define formats/specs, coordinate reviews and approvals, track production status, and ensure on-time delivery of creative for all digital channels. Ensure consistent, on-brand creative and messaging across digital touchpoints, including paid media, website modules/banners, email, and SMS by partnering with Creative, Brand, Ecommerce, and Lifecycle teams. Serve as the primary day-to‑day lead for media agencies and key platform partners: align on objectives, oversee execution, negotiate scopes/contracts as needed, and evaluate performance to ensure best-in‑class partnership. Oversee campaign implementation and governance, ensuring quality control, tagging/measurement readiness, compliance with brand standards, and a tight feedback loop between creative, media, and onsite experiences. Develop and manage budgets, forecasts, and pacing across channels; identify opportunities to reallocate spend to maximize ROI and incremental impact. Establish and run a test-and‑learn roadmap (audiences, creative, offers, landing experiences, and new platform betas) with clear hypotheses, success metrics, and post-test learnings. Own performance reporting and insights (daily/weekly/monthly) for senior leadership; connect media results to in‑store and onsite behavior and conversion drivers and recommend actions to improve outcomes. Partner with internal teams to stay ahead of planning, participating in quarterly/monthly road mapping, key moments planning, and promotional calendars to ensure media and creative readiness. Monitor industry trends, competitive landscape, and platform changes to inform strategy and identify growth opportunities (e.g., SEO/onsite learnings, shopping/booking flows, and customer journey improvements). Qualifications: Education Bachelor’s degree in marketing, Communications, Business, or a related field (or equivalent experience). Experience 4+ years of experience in performance/digital marketing with hands‑on ownership of multi‑channel media programs; retail/apparel/omni‑channel experience strongly preferred. 2+ years of experience working with ecommerce teams and/or within an agency environment; strong understanding of onsite merchandising, landing page optimization, and customer journey. Demonstrated ability to lead agency and vendor partnerships, setting strategy, providing clear direction, holding partners accountable, and driving measurable results. Proven strength in creative operations: briefing, trafficking/asset management, stakeholder alignment, and ensuring consistent creative across paid media, website, email, and SMS. Strong analytical and measurement expertise, including KPI definition, attribution concepts, and performance reporting; experience with Google Analytics (GA4) and/or similar analytics platforms. Exceptional project management and communication skills with the ability to influence cross‑functional partners and manage multiple workstreams in a fast‑paced environment. Comfortable operating with ambiguity and a bias toward action; strong testing mindset with the ability to turn learnings into scaled improvements. #J-18808-Ljbffr