Marketing Activation Manager

Join the leading beverage provider, Reyes Coca-Cola Bottling! Benefits: Medical, Dental, Vision, 401K Match, PTO, Education Reimbursement Salary: $99,360 - $124,200 plus annual target bonus If you enjoy our products, you’ll really enjoy being a part of our team!Position Responsibilities:Lead, coach, and develop Marketing Activation team members, setting clear priorities, performance expectations, development plans, and accountability for results.Lead direct report responsible for special events while also independently executing the core duties of the Market Activation Manager, including planning, coordinating, and delivering market activation programs and event-based initiatives.Translate the strategic pillar event and market activation roadmap into regional plans, identifying initiatives that support commercial, channel, brand, shopper, and customer priorities.Assign work and manage team capacity, timelines, and resources across multiple activation programs to ensure quality execution and delivery against commitments.Establish and continuously improve best-in-class activation processes, tools, routines, and post-program learning practices.Lead collaboration across Commercial, Sales, Shopper Marketing, Brand, Digital, Creative, Special Events, Finance, Legal, Supply Chain, and other cross-functional partners to align objectives and execution requirements.Build productive relationships with external brand partners, agencies, vendors, venues, customers, and community partners and hold them accountable to agreed scope, timing, quality, and deliverables.Develop and implement activation strategies grounded in consumer, customer, product, cultural, and marketplace insights to build demand and market share within the assigned region or geography.Proactively generate and encourage the team to generate creative, multifaceted ideas that engage consumers while supporting commercial priorities and brand objectives.Develop and implement strong commercial strategy plans, executive-ready presentations, and recommendations tailored to different audiences.Define success measures and monitor program performance, execution quality, budget status, and key risks; communicate progress, insights, and corrective actions to leadership and stakeholders.Manage activation budgets, forecasts, purchase requirements, and agency or vendor spend within established controls; identify efficiencies and escalate material changes with urgency.Ensure team and partner execution complies with applicable brand standards, contractual commitments, safety requirements, legal guidance, and company policies.Represent Marketing Activation in planning routines, market visits, customer discussions, and cross-functional business reviews.Other projects or duties as assigned.Required Education and Experience:Bachelor's Degree with 6 plus years of related experience or High School Diploma/General Education Diploma with 9 plus years of specific experiencePreferred Education and Experience:Master’s DegreeBenefitsAt the Reyes Family of Businesses, our Total Rewards Strategy prioritizes the holistic well-being of our employees. This position offers a comprehensive benefits package that includes Medical, Dental, Vision coverage, Paid Time Off, Retirement Benefits, and complimentary Health Screenings. Equal Opportunity Employee & Physical DemandsReyes Holdings and its businesses are equal opportunity employers. Company policy prohibits discrimination and harassment against any applicant or employee based on race, color, religion, sex, pregnancy or pregnancy-related medical conditions, marital status, sexual orientation, gender identity or expression, age, national origin, citizenship, disability, genetic information, military or veteran status, or any other basis protected by applicable law. In addition, the Company is committed to providing reasonable accommodation to applicants and employees in accordance with applicable law. Requests for accommodation should be directed to your point of contact in the Talent Acquisition or Human Resources departments. Background Check and Drug ScreeningOffers of employment are contingent upon successful completion of a background check and drug screening. Pay TransparencyOur compensation philosophy embraces diverse factors for fair pay decisions, valuing skills, experience, and the needs of our business. Moreover, this role may have the opportunity to participate in a discretionary incentive program, subject to program rules.