Marketing Manager

Job Description

Job Description

Marketing Manager

Position Type: Full-time, Exempt

Location: In-person Sacramento, CA

Reports to: BOM and Leadership Team

Salary Range (DOE): $80,000 - $120,000

 

About Us

At York Law Firm, we advocate for victims and families in wrongful death, elder neglect and abuse, and fraud cases brought against long-term care operators. Our mission is ot uncover neglect and fraud, hold bad operators accountable, and deliver justice for victims and families. We recognize that there is minimal government oversight over long-term care operators, which has resulted in a high cost for victims and families, as well as taxpayer-funded programs such as Medicare and Medi-Cal, and through civil cases, our team can leave an impact on a broken industry by holding bad operators accountable.

 

Why This Role Is Important

The Marketing Manager is the driving force behind brand visibility, client acquisition, and market positioning. By leading data-driven campaigns and leveraging emerging technologies, this role ensures:

• Create the best possible brand presence in our area of law practice.

• Consistent and predictable qualified lead generation to fuel revenue growth (being data-driven and implementing strategies is key)

• Own all marketing initiatives, create benchmarks and marketing KPIs, thus providing a foundation for scalable growth.

Position Summary

The Marketing Manager is responsible for developing and executing strategic marketing initiatives that increase brand awareness, drive client acquisition, and support business growth. This role includes marketing strategy planning and implementation, including but not limited to hiring/managing vendors and employees, campaign strategies, content creation, digital marketing, market research, and performance analytics while collaborating closely with cross-functional teams. The Marketing Manager ensures all marketing goals align with departmental and organizational objectives.

 

Key Responsibilities

Marketing Strategy & Planning

• Develop and implement comprehensive marketing strategies aligned with business objectives.

• Identify new market opportunities and customer segments.

• Plan, execute, and optimize multi-channel campaigns (digital, social, email, print, etc.).

• Oversee creative development and ensure brand consistency across all materials.

• Manage vendor relationships in a data-driven method, working with partners weekly to recalibrate and deliver results for the firm.

 

Digital Marketing &Content

• Lead digital marketing efforts, including SEO/GEO, social media, and paid advertising.

• Manage content strategy across platforms to improve engagement and conversions.

• Oversee blogs, vlogs, newsletters, and client journey improvements.

• Monitor online presence, reviews, and brand reputation.

 

Analytics & Reporting

• Create/Track marketing KPIs, such as leads, conversions, traffic, ROI, and campaign performance.