Marketing Specialist II

Job Title: Marketing Specialist II Department: Marketing & Communications – Brand & Growth Strategy Reports To: Brand & Growth Strategy Manager Direct Reports / Supervises: N/A Date: 05/2026 Classification: Non-Exempt Role Overview As a Marketing Specialist II, you are a skilled, execution-driven contributor who independently supports the development and execution of marketing strategies and campaigns that strengthen brand awareness, engage members, and drive organizational growth. You partner closely with the Brand & Growth Strategy Manager, Marketing team, and cross-functional partners to execute campaign plans, develop campaign inputs, and coordinate initiatives. You play a key role in translating marketing strategies into well-organized campaign deliverables and ensuring alignment across teams. You collaborate closely with the Communications team, which owns content development and channel execution, to ensure marketing campaigns are effectively translated into clear, engaging communications across all platforms. Key Areas of Contribution Marketing Campaign Execution Execute marketing campaigns aligned with brand and growth strategies Coordinate campaign inputs, timelines, and deliverables with minimal oversight Ensure campaigns are executed effectively, on time, and aligned with priorities Campaign Planning & Coordination Support development of campaign plans including objectives, target audiences, messaging inputs, and timelines Create and manage campaign briefs and coordinate with internal stakeholders Maintain alignment between campaign strategy, timing, and execution Member Engagement Support Execute marketing initiatives that support member acquisition, engagement, and retention Support product campaigns, promotions, and growth-focused initiatives Ensure marketing efforts are aligned with member needs and business goals Operational Support & Workflow Coordination Maintain campaign calendars, workflows, and marketing documentation Coordinate across teams to support smooth execution of initiatives Identify opportunities to improve campaign coordination and operational efficiency Data & Performance Support Track campaign performance and support reporting on key metrics Analyze campaign data to identify trends and opportunities for improvement Partner with Marketing Analysts to support performance insights and optimization efforts Cross-Functional Collaboration Partner with Communications to translate campaign strategy into messaging and channel execution Provide campaign inputs, priorities, and timelines to support content and distribution planning Collaborate with Community Engagement to align outreach efforts with marketing initiatives Work with internal stakeholders to ensure campaign alignment and effectiveness Qualifications Education: Bachelor’s degree in Marketing, Communications, Business, or related field (required) Experience: 2–4 years of experience in marketing, campaign coordination, or related field (required) Technical Skills: Proficiency in marketing tools, project tracking systems, and campaign management tools (required) Knowledge: Working knowledge of marketing strategy, campaign planning, and performance metrics (required) Soft Skills: Strong organization, communication, and project management skills; ability to manage multiple priorities (required) Attributes: Self-directed, proactive, detail-oriented, and collaborative (required) Expectations & Work Environment Decision-Making Authority: Exercises independent judgment within defined scope, priorities, and processes Physical Requirements: Ability to sit, stand, walk, reach, and use hands for extended periods Workplace Culture: Foster a collaborative, detail-oriented, and growth-focused environment The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Disclaimer The salary range for this position will be provided upon request in compliance with California Pay Transparency laws (SB 1162). Employment is at-will, and nothing in this job description alters that status. Water and Power Community Credit Union complies with the California Fair Employment and Housing Act (FEHA) and prohibits discrimination based on race, gender, disability, and other protected characteristics. This job description is subject to change and does not constitute a contract of employment. Reasonable accommodations will be provided in compliance with the Americans with Disabilities Act (ADA) and California's FEHA. Water and Power Community Credit Union is an Equal Employment Opportunity Employer. We are committed to fostering a diverse, equitable, and inclusive work environment. The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. Job duties, like positions, change and evolve over time. If the employee is unsure what is expected, he/she should meet with their manager. #J-18808-Ljbffr WPCCU