TikTok Ads Platform Product Manager (Creative)

TikTok Ads Platform Product Manager (Creative)

Location: San Jose

Employment Type: Regular

Job Code: A188732

Responsibilities

About the Team We are the Asset Foundation team within Ads Platform, building the core systems that power how businesses grow on TikTok. Our mission is to provide a unified foundation for advertisers to create, manage, and scale their businessacross creatives, catalog, and business accounts. Creative is one of the most important levers of advertiser success, and AI is transforming how creatives are produced and scaled. This role will define the future of creative automation and creative supply in TikTok Ads Manager.

Responsibilities:

• Define & Prioritize: Shape the end-to-end creative creation and management experience in TikTok Ads Manager. Identify and drive innovative solutions that increase creative supply, improve creation efficiency, and help advertisers scale high-quality creatives.
• Collaborate Cross-Functionally: Partner with Engineering, Design, Data Science, Sales, and Marketing teams to align on strategy, prioritize investments, and deliver impactful solutions.
• Drive Strategic Partnerships: Work closely with internal stakeholders and external partners to expand the creative ecosystem and unlock new opportunities for creative automation and optimization.
• Data-Driven Growth: Leverage advertiser feedback, user research, and product analytics to identify opportunities, validate product hypotheses, and continuously improve creative outcomes.

Qualifications

Minimum Qualification(s): BA/BS degree, 3+ years of work experience as product manager, going through full product cycle, integrating customer feedback into product requirements and driving prioritization. Proven record of successful product outcomes.

Preferred Qualification(s): Background in digital advertising, marketing technology, or related domains. Experience in one or more of the following: Creative products, AIGC, recommendation systems, automation workflows, or advertising platforms. Strong analytical skills with the ability to translate data into strategy. Proven ability to influence and collaborate with global and regional stakeholders. Fluency in both English and Mandarin required: the role involves frequent communication with global teams, clients and stakeholders in English-speaking regions as well as Chinese-speaking markets. Proficiency in Mandarin is essential to effectively engage with Chinese-speaking partners, understand cultural nuances, and navigate business transactions in key markets, ensuring smooth cross-cultural collaboration and market expansion.

Job Information

For Pay TransparencyCompensation Description (Annually) The base salary range for this position in the selected city is $151200 - $311600 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at