Digital Experience Lead, VP - Web Strategy

LocationNew York, United States## About This RoleBlackstone is the world’s largest alternative asset manager. We seek to create positive economic impact and long-term value for our investors, the companies we invest in, and the communities in which we work. We do this by using extraordinary people and flexible capital to help companies solve problems. Our $1.1 trillion in assets under management include investment vehicles focused on private equity, real estate, public debt and equity, infrastructure, life sciences, growth equity, opportunistic, non-investment grade credit, real assets and secondary funds, all on a global basis. Further information is available at Follow @blackstone on LinkedIn, X, and Instagram. The Digital Strategy & Insights team at Blackstone activates owned and paid marketing channels to deliver commercial impact, with a particular focus on supporting growth of the Blackstone Private Wealth business. Included in the team’s mandate is management of the firm’s public web properties and MarTech stack in partnership with the Technology & Innovations (BXTI) team. The Role: As we increase the sophistication and complexity of our web and MarTech ecosystem, we are looking for an enthusiastic and entrepreneurial team member to serve as the lead for digital products, owning business requirements gathering, website content activation and stakeholder communications. This role will have an exciting opportunity to contribute to upleveled user experience across digital properties, the launch of new digital innovation projects, and the continuing evolution of the firm’s digital ecosystem. Responsibilities: Lead collaboration with business stakeholders to gather and document business requirements for new digital products, features and MarTech. Support scoping of new feature requests and provide stakeholders with requisite information for greenlighting new work and prioritizing the development pipeline. Manage workflow meetings for cross-functional digital projects. Communicate business requirements to the Design Studio, Content, and Technology & Innovations (BXTI) teams, ensuring comprehensive intake and cross-functional alignment. Provide guidance to UX designers to align web wireframes and content architecture with business requirements and digital best practices. Partner with content teams across the firm on content strategy and presentation across websites, maintaining a high-quality user experience and timeliness of content. Set up web content on internal staging environment to facilitate stakeholder engagement. Manage stakeholder feedback and review processes, including user acceptance testing, for new digital products and enhancements. Develop and execute measurement strategy to gauge effectiveness of digital products; align with Analytics team to ensure appropriate tracking.Lead retrospectives for digital product and MarTech launches, distill and disseminate learnings and guide process improvements. Communicate progress on digital products and learnings to senio... #J-18808-Ljbffr InforCapital, partnership