Marketing & Brand Manager

Position Summary

S&K Building Services is looking for a driven, digitally fluent Marketing & Branding Manager to build, scale, and own our entire marketing presence from the ground up.

This is a high-impact, high-ownership role where strategy meets execution. From Google Business Profiles and paid advertising to SEO, social media, website management, lead generation, and content creation-you'll be at the center of it all, shaping how S&K shows up in every market we serve.

We're looking for someone who's energized by building something meaningful, thrives in a hands-on environment, and is confident operating with autonomy while collaborating closely with branch leaders and senior leadership.

What You'll Own & Drive

Dominate Local Presence (21 Markets)

Take full control of our Google Business ecosystem across 21 locations and 15 brands:

• Fully optimize and elevate every profile - from visibility to conversion
• Launch coordinated weekly content across all markets
• Build a centralized system for scale and consistency
• Track and report performance across impressions, calls, and discovery

Build a High-Performing Paid Engine

Drive demand and revenue through strategic digital advertising:

• Launch and optimize Google Search + Local Service Ads (Google Guaranteed)
• Target key decision-makers via LinkedIn campaigns
• Own budget strategy and performance reporting (CPL, CPC, ROAS)
• Continuously test, iterate, and scale what works

Lead SEO & Own the Search Strategy

Turn S&K into a search powerhouse :

• Execute a full technical SEO overhaul
• Build city-specific strategies across all 21 markets
• Create high-value landing pages for priority services
• Implement advanced schema and AI-search-ready content
• Publish ongoing thought leadership and industry content

Create a Bold, Consistent Social Presence

Bring every brand to life across platforms:

• Launch and manage LinkedIn, Facebook, and Instagram for all brands
• Deliver high-frequency, platform-native content (Reels, carousels, before/after)
• Maintain rapid engagement standards across all channels
• Build a recognizable, consistent voice across 15 brands

Own the Website Experience

Transform skbuildingservices.com into a conversion machine :

• Build high-impact service pages and city landing pages
• Optimize for performance, speed, mobile, and SEO
• Ensure every page is built to convert - clear, compelling, and measurable

Fuel Lead Generation & Growth

Create a predictable inbound pipeline :

• Implement full-funnel tracking and attribution
• Optimize landing pages with trust signals and client proof (CBRE, JLL, Colliers)
• Deliver clear, data-driven reporting to leadership

Tell the Story Through Content

Lead all content creation across digital and print:

• Develop compelling sales materials and brand collateral
• Capture and produce jobsite video content
• Write powerful, conversion-focused web and marketing copy
• Highlight success through case studies and storytelling

Strengthen Internal Alignment

Be the connector across teams and markets:

• Deliver monthly updates on wins, campaigns, and initiatives
• Build a shared content library and brand toolkit
• Empower local teams with ready-to-use templates and assets
• Support leadership communications across growth and expansion

What It Takes to Win in This Role

You're someone who:

• Thrives in ownership and autonomy
• Can manage complexity across multiple brands and markets
• Brings hands-on expertise in SEO, paid media, and digital platforms
• Is both strategic and execution-focused
• Loves building systems, not just maintaining them

Why This Role Matters

This role is about more than marketing - it's about building the engine that fuels S&K's next phase of growth.

You'll have the opportunity to:

• Shape how the company shows up in every market
• Drive measurable revenue impact
• Create consistency across a growing portfolio of brands
• Partner directly with leadership on company-wide strategy

Qualifications

Required

• Bachelor's degree in Marketing, Communications, Digital Media, or related field
• 3 years minimum of hands-on digital marketing experience with multi-location or multi-brand ownership
• Google Ads and Google Analytics 4 certifications or affluency in system
• Proven local SEO experience - GBP setup and optimization, city-level keyword strategy, schema markup
• Hands-on WordPress management, LinkedIn Campaign Manager, and Meta Business Suite experience
• Self-directed, highly organized, and comfortable owning multiple programs simultaneously across 19 markets

Preferred

• Semrush, Ahrefs, Birdeye/Podium/NiceJob, or CallRail experience
• Prior experience unifying digital marketing across multiple acquired regional brands
• Basic video editing and on-site content capture capability