Growth Media Manager
Robert Half
Key Responsibilities
- Own paid media strategy and execution across paid social, affiliates, OTV/OLV, audio, influencers, partnerships, and emerging channels.
- Manage and optimize media budgets based on incremental performance, marginal return, CAC, MER, and contribution margin.
- Lead incrementality testing, including geo holdouts, audience holdouts, and suppression tests.
- Analyze channel performance and make data-driven decisions to scale or reduce investment.
- Partner with Analytics on marketing-mix modeling and measurement.
- Develop performance-creative briefs and communicate creative and media learnings.
- Collaborate with Ecommerce and Retention teams to improve conversion and customer retention.
Must-Have Qualifications
- 5–8 years of growth or performance marketing experience with direct media budget ownership.
- Hands-on experience with incrementality testing , including geo or audience holdouts.
- Strong understanding of MER, blended/incremental CAC, LTV, and contribution margin .
- D2C ecommerce experience required.
- Strong analytical and data-driven decision-making skills.
- Experience managing multiple paid media channels and external agency/platform partners.
Vacancy posted 1 day ago
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