Marketing Associate

Opportunity Position Summary The Marketing Associate for NYCO will assist with coordination and managing the development, production, and implementation of all marketing tactics, strategies and related projects associated with the property’s revenue and marketing objectives. Centrally focused on our high-profile New York City portfolio, this role requires an understanding of the unique NYC market landscape to drive visibility and domestic/international conversion. This role supports a team of Marketing Directors and Marketing Managers in developing annual marketing plans to achieve both short and long-term revenue and marketing objectives while partnering closely with other topline disciplines (Sales and Revenue Management) to develop overarching cross-cutting strategies tailored to the hyper-competitive Manhattan and outer-borough markets. Oversees coordination of all internal and external communications through digital presence, including but not limited to property websites, third-party channels, and social media while maintaining brand integrity. This position reports directly to Echelon Senior Marketing Director. Potential Career Path Marketing Manager - Marketing Director - Sr. Director of Marketing Essential Job Functions Include: Strategic Planning & Management Collaborate with Marketing Directors to develop marketing strategies, plans, and budgets aligned with business priorities Manage cluster marketing strategies when applicable Aid repositioning efforts with Area Team, GM, and hotel executive team Monitor and evaluate campaign performance using relevant reporting tools Track and analyze marketing spend to ensure alignment with goals and maximize ROI Marketing Execution Support execution of marketing initiatives, creative briefs, and collateral production Assist hotel teams with marketing material production and distribution Plan and organize presentations and maintain editorial calendars Manage photo galleries, design templates, and hotel collateral per Marketing Directors' priorities Content & Asset Management Partner with social media agency to gather video and content Collaborate on hotel photoshoots, managing logistics and digital asset library Manage content distribution across various channels Events & Partnerships Assist in overseeing monthly events planning and onsite management Foster partnerships and communicate special offers Research innovative programming and packages Champion EarthView eco-friendly program Public Relations Support PR strategy development, maintaining editorial calendar and pitch angles Collaborate with PR agencies or manage PR messaging directly Gather timely information from on-property teams for PR needs Support Corporate DOSM with deadline-driven deliverables Lead on-property media and brand partnership tours, as needed Maintain organized records of all contracts and agreements Required Education & Experience Position must be located in NYC Candidate must be willing to be onsite at a few different hotel locations Minimal travel within the U.S. for hotel activations, events, and photo shoots Flexible schedule including occasional nights and weekends to assist with events Demonstrated commitment to exceeding expectations Technical Skills Proficient in basic graphic design software such as Canva Strong Excel and PowerPoint skills for reporting and analytics Proficient in social media and content creation Core Competencies Excellence in written and verbal communication Strong organizational and planning abilities Detail-oriented with project management skills Creative and passionate about branding, marketing, and events Strong interpersonal skills with ability to work both independently and in teams Work Requirements Minimal travel within the U.S. for hotel activations, events, and photo shoots Flexible schedule including occasional nights and weekends to assist with events Demonstrated commitment to exceeding expectations Industry Knowledge Understanding of hospitality/travel industry and marketing solutions preferred HHM Benefits and Perks Competitive wages for full time and part time opportunities Medical, Dental and Vision Health Insurance Paid Time Off 401k Company Match Travel Discounts Commuter Transit and Commuter Parking Benefits Employee Assistance and Wellness Program Educational/Professional Development Referral Bonus Program Work Environment and Context Requires sitting, typing, speaking on the phone and standing for extended periods, walking, pushing, lifting up to 20 pounds, bending and reaching, stooping, kneeling, or crouching. Practice safe work habits to ensure safety. #J-18808-Ljbffr Plazahotelelpaso