(USA) Senior Manager, Product Marketing

Reference: R-2553884Posted: 2026-07-03Location: SAN BRUNO, CA, United States; HOBOKEN, NJSalary: $117000 - $234000/yearType: Full time / Regular/PermanentCompany: WalmartBusiness Segment: Home OfficeInfluential Communication Possess knowledge of Verbalnonverbal behaviors application and allocation of business communication stylestechniques in ambiguous and challenging situations situational awareness communication channelsmediums interpersonal skills and universal relationship building with ability to connect seemingly unconnected parties influencing styles To be able to carry out the following responsibilities Leads discussions with varying viewpoints presents to and influences audiences across divisions using appropriate frameworkstools leverages factbased data and analytics insights from multiple finance and business domains to build a cohesive narrative form an argument organize thoughts and present in a clear concise and meaningful way demonstrates decision and coordination skills when faced with conflicting or ambiguous inputs acts as a trusted advisor to business partners influencing them to act as needed to move the business forward provides effective timely feedback to others seeks internalizes and utilizes feedback to make changesMarket Research Possess knowledge of Market research approaches and methodologies market research reporting standards and formatting market analysis techniques To be able to carry out the following responsibilities Selects appropriate investigative or analytical methods to assess a market research project combines historical and current data to generate market research reports assists in the planning design and implementation of a market research project analyzes the validity and reliability of market research results follows a certain structural research process for conducting market researchPartnership Collaboration Possess knowledge of Stakeholder identification and mapping stakeholder analysis stakeholder communication stakeholder engagement techniques stakeholder management effectiveness tools and methods fluency in specialized business vernacular To be able to carry out the following responsibilities Builds maintains and enhances effective internal and external partnerships influences outcomes and assists in communicating shared goals with groups and parties identifies and addresses additional partner needs and educates partners on value creation communicates with other individuals or teams to solve shared problems identifies how changes in business strategy impact talent and recruiting strategies consults regularly with leaders of business units to advise on strategic decisions brings ideas and solutions proactively to the business and team members promotes in the workplaceProduct Awareness and Adoption Possess knowledge of Product characteristics and attributes product training methods product demo techniques To be able to carry out the following responsibilities Gathers summarizes and prioritizes ideas for new products or new versions of existing products describes the purpose of and a methodology for a product usability analysis evaluates the benefits and drawbacks of various delivery mechanisms on product training assesses client proficiency and retention and modifies programs as needed directs the selection of resources and approaches for training on advanced product features and functions designs and conducts detailed demos for all product features and facilitiesDigital Marketing Execution Possess knowledge of Marketing and product positioning principles organizational Marketing plan practices Marketing support tools To be able to carry out the following responsibilities Compares and contrasts alternative strategies to accelerating product sales conducts market climate surveys and determines the implications for a business unit oversees the operation and feedback of Marketing tasks and activities develops Marketing plans and programs for multiple products advises on the strengths and weaknesses of alternative Marketing approaches coaches others on the adoption of advanced technologies and tools for Marketing tasks and activitiesMarketing Acumen Possess knowledge of Marketing tools used by the organization Marketing roles and responsibilities industry Marketing practices To be able to carry out the following responsibilities Coaches others on building key relationships and dependencies with other business functions advises on the development of Marketing strategies and plans analyzes the use of technology in current and planned Marketing strategies contributes to the establishment of best practices for Marketing develops successful implementation or improvement initiatives for the Marketing unit or department oversees a Marketing unit or departmentBusiness Data Analysis Possess knowledge of Business data analysis tools or software used by the organization key concepts of business data analysis methods data sources used by the organization and assigned function To be able to carry out the following responsibilities Sets standards for business data analysis tools and techniques advises on applications and ensures compliance evaluates the quality of business data collected and the effectiveness of data analysis methods oversees the use of business data analysis software and troubleshoots for common errors provides solutions to data requirements in the business data analysis process suggests conclusions with results drawn from business data analysis directs the implementation of business data collection processes and educates lessexperienced employees on new data sourcesProposals and Presentations Possess knowledge of Presentation and proposal standards formats and guidelines technical and legal requirements for proposals To be able to carry out the following responsibilities Leads discussions on customer types effective proposals and presentations develops proposal and presentation processes to improve volume evaluates best practices of proposals and presentations within the industry trains others on developing multiple and varied formal written proposals collaborates with professionals to enhance the organizations proposal and presentation strategies analyzes customer feedback to provide better proposals and presentationsCustomer Service Excellence Possess knowledge of Organizational customer service processes and standards customer issue documentation procedures To be able to carry out the following responsibilities Recovers from service failures in a way designed to enhance customer satisfaction teaches others to deliver customer service in a variety of settings participates in developing a variety of effective ways to deal with difficult customers resolves complex customer complaints or problems applies the concept of Moments of Truth to customer service anticipates and addresses customer needsEnd User Training Possess knowledge of Organizational training procedures client need assessment methods training program development processes To be able to carry out the following responsibilities Assesses client proficiency and retention and modifies programs as needed coaches others on implementing effective enduser training programs develops and maintains enduser training programs using client assessments facilitates enduser learning through proper tools and by demonstrating knowledge of products delivers training programs including formal and informal training programs utilizing all training resources answers complex client questions and provides proper and efficient solutionsProduct Expertise Posses knowledge of Current products and service offerings product support tools literature and documentation To be able to carry out the following responsibilities Creates a system to organize and maintain different product lines advocates for the development of new technologies and tools for the full spectrum of product groups and products leads discussions on the future perspective of crossfunctional products or services in the organization designs systematic protocols and procedures for product lines in the organization reports current product lines product history evolution and future plans to stakeholders establishes organizational best practices for product strategies Respect the Individual: Demonstrates and encourages respect for all builds a highperforming team seeks and embraces differences in people cultures ideas and experiences creates a workplace where all associates feel seen supported and connected through culture of belonging so associates thrive and perform drives a positive associate and customermember experience for all identifies attracts and retains the best team members Respect the Individual: Creates a discipline and focus around developing talent through feedback coaching mentoring and developmental opportunities promotes an environment allowing everyone to bring their best selves to work empowers associates and partners to act in the best interest of the customermember and company and regularly recognizes others contributions and accomplishments Respect the Individual: Builds strong and trusting relationships with team members and business partners works collaboratively and crossfunctionally to achieve objectives and communicates and listens attentively with energy and positivity to motivate influence and inspire commitment and action Act with Integrity Maintains and promotes the highest standards of integrity ethics and compliance models the Walmart values and leads by example to foster our culture supports Walmarts goal of becoming a regenerative company by making a positive impact for associates customers and the world around us eg creating a sense of belonging eliminating waste participating in local giving Act with Integrity Follows the law our code of conduct and company policies and sets expectations for others to do the same promotes an environment where associates feel comfortable sharing concerns and reinforces our culture of nonretaliation listens to concerns raised by associates takes action and encourages others to do the same holds self and others accountable for achieving results in a way that is consistent with our values Act with Integrity Acts as an altruistic servant leader and is consistently humble selfaware honest and transparent Serve our Customers and Members Delivers expected business results while putting the customermember first and consistently applying an omnimerchant mindset and acts with an Every Day LowCost mindset to drive value and Every Day Low Prices for customersmembers Serve our Customers and Members Adopts a holistic perspective that considers data analytics customermember insights and different parts of the business when making plans and shaping the teams strategy Strive for Excellence Consistently raises the bar and seeks to improve demonstrates curiosity and a growth mindset seeks feedback asks thoughtful questions fosters an environment that supports learning innovation and learning from mistakes and intelligent risktaking and exhibits resilience in the face of setbacks Strive for Excellence Seeks and implements continuous improvements and encourages the team to leverage new digital tools and ways of working At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see . Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart. San Bruno, California US-08848: The annual salary range for this position is $117,000.00 - $234,000.00 Hoboken, New Jersey US-10279: The annual salary range for this position is $108,000.00 - $216,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include : - StockMinimum qualifications["Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field."]Preferred qualifications[]Additional information(empty)