Director, Paid Social

Paid Social Director

Infinite Roar, Publicis Media's fastest-growing agency, is the new force in the media landscape. We are built for those clients looking to drive transformation, and we've created an approach especially tailored to the unique needs of disruptive, fast-growing brands. We combined the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global powerhouse.

The Paid Social Director is responsible for leading a team of Paid Social specialists for a client or group of brands. In this role, the Director will be responsible for overseeing the planning, development and management of paid social strategy and campaigns across assigned brands/clients. They will work closely with the media and platform activation teams to maintain campaign quality, and drive performance against client goals. The Director will be accountable for ensuring strong vendor partner relationships and communicating platform changes and best practices to clients. They will assist in staffing, revenue projections, Points-of-View, and process development.

Responsibilities:

• Strong understanding of the digital landscape
• Strong knowledge of all media functions (digital & offline Media, technology, and analytics)
• Extensive knowledge of the role of social as part of a holistic media plan including strengths and weaknesses of a variety of media channels
• Expert knowledge of social media landscape and new and evolving product offerings
• Expert-level understanding of Excel (Vlookup, Pivot Table, chart building) and PowerPoint functions
• Mastery of native social buying platforms
• Mastery of Meta Pixel and other technical paid social platform solutions
• Stays on the forefront of paid social product offerings, vets and oversees implementation as appropriate
• Understands and manages scope of work and flags scope creep on assigned accounts
• Ability to proactively solve problems, improve processes, and create operational efficiencies
• Provides consistent team leadership, driving team education and goals-setting
• Key point of contact and primary social escalations-point for assigned client(s)

Qualifications:

• Exhibits integrity and trust
• Adherence to agency procedures and processes
• 9 years biddable paid social media campaign management experience
• Experience in managing a team
• Meta Blueprint Certification desired

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: USD $121,315.00 - USD $174,300.00/Annually.