Marketing Coordinator

Job Responsibilities:

• Creator Lists & Vetting
• Researching and creating influencer lists for the team for earned kits, earned experiences and live events
• Vetting Creators for earned programs to ensure creators align with brand guidelines and campaign objectives and align with brand safety parameters
• Project Management
• Must be able to manage creator gifting kits end to end an efficient speed without losing attention to detail - a key day to day responsibility
• Must be able to effectively communicate with influencer and/or talent agency for campaign outreach communication
• Ability to create workback schedules for PR mailer-based send outs
• Maintain thorough communication with internal cross-functional teams, vendors, and key team leads
• Identifying and ordering brand products for earned influencer campaigns
• Manage end to end organization- creation, execution, and tracking for all influencer seeding Reporting
• Must be able to track content across all social platforms - through SaaS platforms as well as manually
• Responsible for compiling and creating all earned media, experiences, and events reports

Skills:

• Experience in a corporate environment and ability to juggle multiple projects
• Experience working with parent/ family creators is a preferred
• Digital experts - someone who is digitally savvy, creative, and knowledgeable about who and what is trending in the digital and influencer space. Someone who loves influencer marketing and is on all the social platforms (TikTok, Instagram/Facebook, YouTube etc.)
• Someone who is exceptionally organized and able to speak to both internal and external teams.
• Team player, but self-motivated/self-starter that is able to work independently.
• Great communication skills (written and verbal) and able to liaise internally across partners and externally with vendors and influencers.
• Proficient writing skills
• Detail-oriented and able to balance multiple projects at once.
• Experience with database management and programs such as Excel, Captiv8 if possible (list development, tracking, reporting).

Education/Experience:

• Years of Experience: 1-3 years (can include relevant internship experience at Brand/PR/Agency)
• Experience with earned gifting required either at an influencer, PR, or talent agency. Or in-house at a brand.