Sr. Brand Manager

Senior Brand Manager

Prestige Consumer Healthcare is a company that focuses on product innovation and quality over-the-counter healthcare products to better improve the lives of our customers and their world. For generations, our trusted brands have helped consumers care for themselves and their loved ones. We are one of the largest independent providers of over-the counter products in North America, and we are constantly improving and creating products that match the ever-changing lifestyles and needs of people and families everywhere.

We are seeking a highly motivated, entrepreneurial Senior Brand Manager to act as a business owner for several leading eye and ear care brands. This individual will bring a self-starting mindset, strong analytical discipline, strategic thinking, and creative problem-solving to drive sustainable growth. The ideal candidate is comfortable operating in a fast-paced, hands-on environment; can move seamlessly from insight to strategy to execution; and is energized by building brands through consumer insights, media effectiveness, innovation, and strong cross-functional leadership.

Major Responsibilities/Activities:

• Brand plan development and P&L management - Develop brand plans that achieve company P&L targets, including advertising, promotions, research, innovation, and other brand-building initiatives. Work collaboratively with internal and external partners to drive superior market results. General management capabilities, including forecasting, annual planning, and P&L ownership, are required.
• Program management and execution - Manage the day-to-day execution of brand programs, including timeline management, budget ownership, program analysis, and agency coordination. Experience with annual planning and executing digitally focused marketing campaigns, including paid social, SEM, SEO, influencer, organic social, content creation, connected TV/streaming TV, programmatic video, and display.
• Market analysis - Analyze consumption, shipment, financial, category, competitive, and marketplace data to identify trends, report on business performance, and uncover growth opportunities. Translate analysis into actionable insights and recommendations that support brand and enterprise decision making.
• Sales collaboration and support - Bring strong commercial and brand acumen across brick-and-mortar and ecommerce channels, specifically Amazon and Walmart.com. Partner closely with Sales and Category Management to develop best-in-class retailer presentation materials, selling stories, and customer support resources

Qualifications: Minimum required combination of education and experience, and knowledge, skills and abilities that demonstrates proficiency in the above referenced duties:

• Education: Bachelor's degree or MBA in Marketing, or equivalent work experience.
• Experience Required: Minimum of 8 years of related brand marketing experience, including current or prior experience at the Senior Brand Manager level. Client-side brand management experience required; agency experience alone is not sufficient.
• Preferred: CPG brand management experience with ownership of P&L or meaningful business results; OTC, personal care, HBA, home care, or other consumer healthcare experience preferred. Experience managing agency partners and leading cross-functional teams required. Media strategy, retail media, ecommerce, innovation, pricing, and commercialization experience strongly preferred. Open to DTC CPG experience, but not DTC-only backgrounds.

Required Skills/Abilities:

• Demonstrated leadership and team skills – Delivers strong business results by working collaboratively with internal and external partners. Uses available resources effectively to overcome challenges, achieve business objectives, and take ownership where appropriate.
• Media and agency management – Experience developing and evaluating integrated media plans across modern media channels (digital, social, streaming/CTV, influencer, etc.). Ability to partner with agencies to set clear objectives, assess performance, optimize spend, and drive growth.
• Strategic brand-building skills – Leads development of annual and long-range brand strategy; identifies growth opportunities through consumer, category, competitive, and financial analysis. Brings fresh thinking to brand strategy, consumer engagement, innovation, media activation, and problem solving, while grounding ideas in consumer insight and business objectives.
• Consumer and category curiosity – Demonstrates curiosity about consumers, shoppers, competitors, culture, and marketplace trends. Proactively seeks out data, insights, and new ideas to uncover growth opportunities and challenge assumptions.
• Analytical and problem-solving skills – Converts analysis into insights, sustainable strategies, and actionable plans. Able to sort through complex data, identify core issues, and develop clear action plans. Resourceful in achieving objectives and results despite obstacles.
• Candidate should be comfortable with and have experience in the following areas:
• Syndicated data / consumption data
• P&L analysis
• Forecasting
• Pricing
• Market share and velocity analysis
• Marketing ROI / campaign performance
• Retailer and ecommerce performance
• Strong communication and influence skills – Communicates in a clear, concise, and persuasive style. Leads thinking across marketing, cross-functional partners, and agencies. Builds strong relationships with agencies, vendors, and internal teams, and inspires others to deliver against shared objectives.
• Results and data orientation – Focuses on what needs to be achieved, how success will be measured, and how to deliver results in the right way.
• Energized by an entrepreneurial environment – Comfortable in a hands-on environment and willing to roll up their sleeves to get things done. Able to make sound decisions with limited information and resources. Self-reliant, proactive, and resourceful, with a pioneering spirit and strong follow-through on commitments.

Other:

• High proficiency in computer skills, including Microsoft Office
• Minor travel; up to 10%, mainly in North America.

Language Skills: Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

Mathematical Skills: Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.

Reasoning Ability: Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit. The employee frequently is required to talk or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus.

Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

No Sponsorship: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. #HybridWork: We follow a Hybrid work schedule. All applicants must be able to work in our Tarrytown office Tues/Wed/Thurs (remote on Mon/Fri). Work Hours: 40 hours per week Compensation Range: $160,000.00 - $185,000.00 annually