Senior Vice President, Social Strategy

Senior Vice President, Social & Content Strategy Lead

This is not a traditional social role. As SVP, Social & Content Strategy Lead, you will define and shape what social and content mean for one of the most influential brands in the world. Sitting at the center - you will lead the evolution of an always-on, insight-driven, culturally relevant content ecosystem that connects brand, business, and audience in meaningful ways.

This role requires a rare blend of strategic leadership, category expertise, client partnership, and hands-on craft. You are as comfortable advising senior clients as you are shaping the work. You see social and content as inseparable—and as a growth engine for the business.

You will lead a multidisciplinary team of ~20 strategists, partnering across creative, media, data, and platform teams to deliver integrated, future-forward solutions.

Responsibilities

What You'll Do

• Architect a modern, always-on social and content ecosystem - one that is audience-first, insight-led, and culturally fluent
• Champion a unified view of content and social as a single, connected discipline
• Set the strategic direction across brand, campaign, and real-time initiatives

Lead at the Highest Level

• Serve as a senior client confidante and trusted advisor, building relationships that extend beyond briefs into business partnership
• Bring a strong, informed POV on the landscape, identifying opportunities for differentiation and growth
• Represent leadership in key client forums, shaping decisions and influencing outcomes

Drive Strategic Excellence

• Lead the development of breakthrough social and content strategies grounded in audience insight, platform behavior, and business objectives
• Elevate the team's thinking across content development, distribution, engagement, and measurement
• Push the boundaries of what's possible—introducing new formats, platforms, partnerships, and ways of working

Build & Lead a High-Performing Team

• Oversee a team of ~20 spanning VP/Group Director through junior strategists
• Foster a culture of collaboration, curiosity, and continuous improvement
• Balance and elevate diverse leadership strengths across:
• Holistic social/content strategy and innovation
• Operational excellence, team development, and staffing
• Deep social platform expertise and best-in-class execution
• Act as a mentor and coach, developing the next generation of leaders

Be a Hands-On Leader

• Stay close to the work—guiding key briefs, shaping outputs, and elevating quality
• Operate as both thinker and doer, stepping in where needed to unlock progress
• Build new frameworks, processes, and ways of working that enable speed, quality, and innovation

Integrate Across GroupeConnect

• Partner seamlessly with strategy, creative, media, data, and production teams
• Ensure social and content strategies are fully integrated into broader marketing ecosystems
• Help define what "Power of One" looks like in practice - connected, cohesive, and client-centric

Qualifications

What We're Looking For

Experience & Expertise

• 12–15+ years in social, content, and/or integrated strategy
• Financial services category experience with a strong understanding of the landscape
• Proven experience leading large, multidisciplinary teams
• Track record of building and scaling modern content ecosystems for major brands

Strategic & Creative Leadership

• A holistic view of social and content—seeing them as interconnected, not siloed
• Strong instincts for culture, audience behavior, and platform evolution
• Ability to turn complex business challenges into clear, compelling strategies
• Equal strength in long-term vision and day-to-day execution

Client Partnership

• Gravitas and presence at the C-suite level - clients seek you out and trust your perspective
• Exceptional communication and storytelling skills
• Ability to navigate complexity and drive alignment across stakeholders

Operational & Organizational Leadership

• Experience building teams, developing talent, and creating scalable ways of working
• Strong understanding of agency operations, staffing, and growth pathways
• Ability to balance multiple workstreams while maintaining quality and momentum

Mindset

• Builder mentality—you're excited to shape, evolve, and redefine what this role can be
• Collaborative by nature, with a belief in integrated, cross-functional solutions
• Curious, optimistic, and energized by change
• Passionate about creating work that is not just effective, but meaningful

Additional Information

Why This Role Matters

This is a defining role—for the client, for the agency, and for the future of the discipline.

You will have the opportunity to:

• Shape how one of the world's most important financial brands shows up in culture
• Redefine the relationship between social, content, and business impact
• Build a model for modern, integrated marketing within GroupeConnect
• Lead a talented, ambitious team ready to do their best work