Vice President, Content Strategy

Who We Are

Weber Shandwick is more than a leading global PR agency - we're an engagement agency and we're working in and around the cutting edge of the new media landscape. We're storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

VP, B2B Content Strategy Lead, Enterprise

Weber Shandwick, Boston

Weber Shandwick has an award-winning studio of writers, designers, producers, strategists, and storytellers. We create content for the world's biggest global brands - go on, check out one of our highlight reels at

We are seeking a visionary and experienced VP, B2B Content Strategy Lead to serve as a strategic client partner and team leader for one of our largest B2B enterprise accounts. In this role, you will be the senior-most content strategist on the business, responsible for driving the overarching content vision while building and nurturing strong client relationships. You will not only oversee the entire content ecosystem-from social and web to thought leadership and sales enablement-but also lead a dedicated team of content strategists, fostering their professional growth and managing team operations, including billability and resourcing. As a key client-facing leader, you will partner closely with our CX team to deliver an exceptional client experience and proactively identify opportunities to grow the engagement and introduce new, innovative services.

An ideal candidate will be passionate about telling strategic and creative stories on deadline and familiar with digital storytelling across earned, owned and paid media.

The ideal candidate would have:

• 7-10 years of content strategy experience, with a strong background in a marketing or communications agency setting.
• Extensive experience leading large-scale, integrated B2B content programs for enterprise-level clients, preferably within the science and technology sectors.
• Proven success in a senior, client-facing role, with demonstrated ability to serve as a trusted strategic advisor and build strong, lasting partnerships.
• Formal experience managing and mentoring a team, with a track record of developing talent and overseeing team responsibilities, including professional growth and utilization.
• A strategic mindset with the ability to identify and pursue opportunities for account growth and the introduction of new service offerings.
• Exceptional leadership and collaboration skills, with experience guiding cross-functional teams and partnering with senior-level clients.
• A deep understanding of B2B content best practices and a versatile portfolio showcasing expertise across a wide array of content channels and formats.

What you'll do:

• Serve as the senior strategic content lead, building and maintaining strong client relationships and acting as a primary strategic partner.
• Lead, mentor, and manage a team of content strategists, overseeing their career development, performance, and day-to-day responsibilities.
• Drive the overall content strategy vision across all workstreams, ensuring it aligns with client business objectives and delivers measurable results.
• Partner with internal teams, including CX and analytics, to ensure a seamless client experience and identify opportunities for strategic growth.
• Provide senior oversight on all major content initiatives, from editorial calendar development to creative execution, ensuring the highest standards of quality.
• Champion B2B content innovation and best practices, bringing new ideas and strategic thinking to both the client and the internal team.

Salary Range: $119,000 USD - $155,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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