Lippincott - Associate, Brand Strategy

Job Overview As part of the Brand Strategy team at Lippincott, you will play an integral role in solving complex brand challenges for ambitious companies, partnering with teams across the firm to create and bring solutions to life through strategy, experience, marketing, and design. You will apply analytical and creative thinking in everything you do to tackle transformative initiatives for clients. Get ready to consult globally across industries on a range of branding challenges, including brand positioning, messaging, brand architecture, naming, and marketing and customer strategy. As an Associate, you will be responsible for clear and rigorous evaluations of client situations that inform compelling strategic solutions. You will be viewed as an authority on research findings and implications, with the team looking to you for creating hypotheses and recommendations—varying from breakthrough big brand ideas to elegant architecture models and more. You will also lead as a people and work plan manager, driving the team’s content creation. Responsibilities Distill insights from diverse inputs (e.g., client documents, research, best practices, market trends) to frame the situation and identify preliminary brand opportunities Manage day‑day project work plans and adjust to shifting client demands Coordinate development of client presentations and flow Collaborate with designers and experience strategists to shape multi-disciplinary solutions to the challenge at hand Motivate, develop and guide junior staff Quickly pick up skills and knowledge in new areas of branding in order to advise on client challenges holistically Be a key point‑person with clients and other stakeholders and own the team’s expertise on key topics Present to both internal case teams and external client teams, and facilitate workshops Conduct in‑depth interviews with client leadership and customers Qualifications At least 5 years full‑time experience in consulting, business strategy, brand strategy, brand management or planning MBA or equivalent welcomed, but not necessary Outstanding writing, communications and interpersonal skills (incl. PowerPoint) Willingness to roll up your sleeves and push the thinking to solve challenges that extend the scope of brand into experience and marketing Ability to connect the dots between deep business understanding and brand implications Passionate about thriving in a collaborative team environment that leverages both junior and senior team members Comfort with ambiguity, and the ability to bring a structured problem‑solving approach to open‑ended directions or changes in priorities An appetite for learning and tackling challenging topics across a diverse range of clients/industries Openness to travel Benefits & Compensation The applicable base pay for this role is $115,000 - $150,000. The base pay offered will be determined on factors such as experience, skills, training, location, certifications, and education. Decisions will be determined on a case‑by‑case basis. In addition to the base salary, this position will be eligible for performance‑based incentives. We are excited to offer a competitive total rewards package which includes health benefits, 401K savings as well as employee assistance programs. EEO Statement Lippincott is an Equal Opportunity Employer. All employment decisions at Lippincott are based on business needs, job requirements and individual qualificationswithout regard to race, national origin, age, religion or belief, sex, sexual orientation, gender identity, veteran or disability status or any other status protected by the laws or regulations in locations where we operate. We are committed to promoting a workplace that we are all proud to be a part of. #J-18808-Ljbffr Marsh & McLennan Companies