Brand Marketing Manager

We believe in a more human approach to investing, both in and out of the office. That’s why we’ve built a firm that prizes the intrinsic value of the work and the people who work here, over the formalities and pretenses of the corporate world… Blue Monkey Tropical Collection Brand Marketing Manager Woburn, MA Position Summary Blue Monkey is seeking an experienced CPG F&B Brand Marketing professional to own brand strategy and demand generation across its full portfolio. Reporting to the CEO with exposure to the sponsor and Board, this leader will hold a seat on the leadership team and operate in a lean, fast-moving, high-growth environment. Key Responsibilities Develop and lead integrated marketing strategies that drive brand awareness, trial, and repeat purchase, translating consumer insights, category trends, and data into actionable plans Own total-market brand strategy and positioning across multiple brands, categories, and aisles across all retail formats Lead consumer insights initiatives, including consumer panel work, new-flavor feedback testing, and eye-tracking research Translate brand, trade, and consumer insights into a clear product-innovation pipeline to identify the next flavor, timing, and go-to-market strategy Build and manage organic, brand-aligned social content by applying brand-book standards Manage retail media programs across key e-commerce and retail platforms Own campaign and launch execution end-to-end—concept through launch, optimization, and reporting Manage external creative, media, content, other agencies/vendors Analyze performance metrics and stay close to the market to optimize for impact and ROI 5-10 years of CPG F&B marketing with large/established brand pedigree Management of external marketing agencies Managed campaigns across digital, retail, and/or field marketing Fluency with syndicated data tools: SPINS, Nielsen, or Circana Greater Boston-based and willing to be onsite 3+ days/week Willingness to travel up to 25% within North America as needed Nice to Haves A career mix spanning both startup/emerging brands and large CPG #J-18808-Ljbffr