Senior Consumer Insights Analyst - Ninja

About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. Essential Functions Serve as a consumer insights lead within cross‑functional teams, connecting consumer and market intelligence to product development priorities and go‑to‑market strategy. Own the full research lifecycle; from designing discussion guides and surveys to moderating sessions, analyzing data, and delivering clear, actionable findings within budget. Surface latent needs and unmet pain points, translating consumer feedback into specific innovation and product improvement recommendations. Define the right methodology for each research challenge, selecting and managing external partners to deliver high‑quality, efficient execution. Synthesize quantitative and qualitative inputs into strategic narratives that advance decision‑making across product and marketing teams. Operate with a high degree of autonomy, managing multiple workstreams simultaneously and delivering with minimal direction. Desired Skills And Experience Methodological Depth: Strong command of qual and quant methods, with the judgment to match the right approach to the business question. Insight Synthesis: Ability to move beyond data reporting, connecting findings across sources into a clear, compelling point of view. Strategic Orientation: Thinks beyond the ask; proactively identifies what the business needs to know, not just what was requested. Early‑Stage Instinct: Comfortable operating in ambiguity, with experience shaping product direction in early development phases. Communication Clarity: Presents insights with confidence and concision to cross‑functional partners and senior stakeholders. Executional Rigor: Manages timelines, vendors, and deliverables end‑to‑end without dropping quality. Adaptability: Thrives in a fast‑paced environment where priorities shift and resourcefulness is a competitive advantage. Qualifications Bachelor's degree in Marketing, Psychology, Consumer Behavior, or a relevant quantitative field. 4–7 years of consumer research experience; CPG or consumer electronics industry experience preferred. Proven expertise across core methodologies including Concept Testing, TURF, Pricing Sensitivity, Packaging Evaluation, and Segmentation. Hands‑on experience moderating focus groups and conducting one‑on‑one interviews. Familiarity with IHUTs and in‑home or in‑store research environments. Experience managing research vendors and agency partners. Willingness to be in‑office 3 days per week to foster collaboration and cross‑functional impact. Salary and Other Compensation The annual salary range for this position is $74,100—$110,000 USD. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short‑term disability insurance, long‑term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre‑paid legal insurance, back‑up child and eldercare days, product discounts, referral bonus program, and more. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at View email address on click.appcast.io. #J-18808-Ljbffr SharkNinja