Senior Marketing Business Intelligence Analyst

Benefits: Seasonal employee benefit options available Employee discounts Opportunity for advancement Training & development Seasonal Full-Time (November 2026 -April 2027) Position Summary Jackson Hewitt is seeking a Seasonal Business Intelligence & Marketing Analytics Analyst to develop, maintain, and enhance Power BI dashboards and reporting during tax season. This role will partner with Marketing, Product, Analytics, and Operations to create actionable reporting and insights that support customer growth, marketing effectiveness, CRM performance, and overall business results. The ideal candidate combines expert-level Power BI and SQL expertise with the ability to translate business questions into intuitive dashboards, meaningful analysis, and executive-ready reporting. This individual should have a proven track record building and supporting enterprise reporting solutions in a fast-paced business environment. Key Responsibilities Audit existing reporting and dashboard assets to identify opportunities for improvement and reuse. Design, develop, publish, and maintain Power BI dashboards, reports, and semantic models. Create reporting that supports company performance, season outlook, customer acquisition, retention, conversion, and product mix analysis. Develop CRM and marketing funnel reporting, including leads, appointments, outreach activity, and return conversion. Build dashboards that support segmentation, drilldowns, trend analysis, and performance comparisons. Manage Power BI workspaces, report deployment, permissions, refresh schedules, and production support. Support Power BI data connectivity, gateway administration, and troubleshooting. Support testing and measurement by creating reporting for channel, offer, outreach, and customer experience experiments. Partner with business stakeholders to translate reporting requirements into analytical solutions. Required Qualifications 5+ years of Business Intelligence, Analytics, or Reporting experience. Expert-level Power BI development experience, including: Dashboard and report development DAX and advanced calculations Data modeling and semantic models Star schema design Performance optimization Power BI Service administration and deployment Expert-level SQL skills and experience working with large, complex datasets. Experience integrating data from multiple sources into unified reporting solutions. Experience publishing, supporting, and maintaining production Power BI environments. Experience configuring and troubleshooting Power BI gateways, refreshes, and data connections. Demonstrated ability to create executive-facing dashboards and visualizations. Strong analytical, communication, and stakeholder management skills. Authorized to work in the United States. Preferred Qualifications Experience supporting marketing, CRM, customer acquisition, or lifecycle analytics. Experience with Python for data preparation, automation, and reporting workflows. Experience with Salesforce or other CRM and marketing platforms. Experience supporting A/B testing and performance measurement. Retail, franchise, financial services, or consumer services experience. Employment Type Seasonal, Full-Time Start Date: November 2026 Duration: Approximately 6 months, with potential extension based on business needs This is a remote position. PTIN Certification: Yes Thank you for your interest in Jackson Hewitt Inc., Jackson Hewitt Technology Services, LLC, Tax Services of America, Inc., or any of its or their subsidiaries, affiliates, or related entities (collectively herein, "Jackson Hewitt" or the "Company," but excluding independently owned and operated franchise locations). The Company is an equal employment opportunity employer and does not tolerate discrimination against or harassment of any applicant or employee on the basis of race, color, sex, religion, national origin, age, disability, or any other status protected by applicable federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. CANDIDATE ACKNOWLEDGEMENT: Tax Preparer Applicants: I understand, as a condition of employment, I must be able to obtain a Preparer Tax Identification Number (PTIN) and the IRS will conduct their own background investigation. I certify that all answers given in connection with my application(s) for employment with Jackson Hewitt Inc. and/or its wholly owned subsidiary Tax Services of America, Inc. (collectively, the "Company") are true and complete to the best of my knowledge. I understand that a false statement, false answer, misrepresentation or omission may result in a decision not to hire me, the withdrawal of an offer of employment, or the termination of my employment with the Company, regardless of when the false or misleading information or omission is discovered. I understand that the completion of this application is a preliminary step to employment. It does not obligate the Company to offer employment to me, or for me to accept employment. This application is considered active for a period of time not to exceed (30) days. I understand that a Company representative may contact me during the application process. By providing my phone number, I consent to receive automated telephone calls and/or text messages from Jackson Hewitt and its agents regarding Jackson Hewitt employment opportunities. Message and data rates may apply. Text STOP to opt-out. By submitting an application, I certify, agree, and confirm my review and understanding, as set forth in the "Candidate Acknowledgment" set forth on the job posting. #J-18808-Ljbffr Jackson Hewitt