Senior Director of Integrated Marketing Program - IT

Senior Director of Integrated Marketing Program - IT

We are seeking a dynamic and results-oriented Sr. Director of Integrated Marketing Program - IT to lead and orchestrate the development and execution of end-to-end marketing programs tailored to the IT buying group. This highly visible and influential role requires a strategic leader who can collaborate across functions, drive exceptional quality, and deliver impactful programs that scale across the organization and generate measurable business results.

Key Responsibilities:

Program Strategy & Execution

• Develop and execute a cohesive, end-to-end strategy targeting key personas aligned with company objectives and growth priorities.
• Directs multi-million-dollar budget to optimize resources for strategy and performance, and regularly interfaces with geo and BU leaders.
• Owns program lifecycle, from ideation to launch, ensuring alignment with business goals, timelines, and budgets.
• Serve as the gatekeeper of quality, ensuring every touchpoint is connected and compelling.

Cross-Functional Leadership

• Act as the central leader, aligning stakeholders across brand, product marketing, field marketing, demand generation, and BU and GTM leadership stakeholders
• Facilitate collaboration and decision-making across diverse teams, creating a shared vision and actionable roadmap.
• Drive accountability for performance metrics across all participating teams.

Performance Management & Optimization

• Set and monitor program KPIs, including engagement, pipeline generation, and ROI, leveraging data to make informed decisions.
• Provide regular updates to leadership on performance, insights, and recommendations for continuous improvement.
• Proactively identify opportunities to scale programs across business units and regions.

Creative Excellence & Messaging

• Partner with Content Strategy and Creative Director leads to ensure all touchpoints deliver elite-quality work that clearly articulates our value proposition and resonates with our target audience.

Qualifications:

• 15+ years of experience in marketing, integrated marketing, campaign management, or related roles within a security and risk B2B SaaS or technology environment.
• Proven success in designing and executing multi-channel, persona-driven programs that generate measurable business results.
• Exceptional leadership skills, with experience managing and influencing cross-functional teams.
• Strong ability to prioritize and execute in a fast-paced environment.
• Expertise in data-driven decision-making, with the ability to analyze campaign performance and make optimization recommendations.
• Curiosity for AI & Innovation: We're looking for candidates who are excited about AI and love experimenting with new ideas and tools. A passion for learning and innovation is a must!

For positions in this location, we offer a base pay of $220,300 - $396,500, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.