Marketing Specialist

Marketing Specialist — Digital, Social Media & AI FirstPathway Partners is seeking a creative, tech-forward Marketing Specialist to help manage and modernize our marketing efforts across digital, social media, content, events, email, branding, and communications. This is a broad, hands-on marketing role for someone who wants real ownership and exposure across many areas of marketing. The ideal candidate is highly organized, creative, detail-oriented, and excited about using social media, AI tools, digital content, video, email campaigns, design, analytics, and brand storytelling to help move our marketing in a more modern direction. This is not a large-team management role. The position will work closely with senior leadership and will help coordinate outside vendors, international representatives, internal teams, and external partners. The right person will be comfortable both creating content and managing the practical details that keep marketing projects moving. About FirstPathway Partners FirstPathway Partners is an investment and regional center platform focused on EB-5 investment opportunities, international investor relations, economic development, and project finance. Our marketing function supports a global audience of investors, representatives, attorneys, partners, and project stakeholders. We are looking for someone who can help us communicate more effectively, strengthen our brand, and improve how we use digital platforms and AI-driven tools in our marketing process. What You’ll Do In this role, you will support and help manage FirstPathway Partners’ day-to-day marketing function, including: Digital, Social Media & AI Create and manage social media content across LinkedIn, Instagram, and other relevant platforms Use AI tools to improve content creation, campaign planning, research, workflow efficiency, and reporting Identify new ways to use AI, automation, and digital tools to improve marketing output Support short-form video, graphics, digital storytelling, and content repurposing Maintain and help improve the social media content calendar Research trends, competitors, and digital marketing best practices Content, Branding & Design Create and update marketing materials, including flyers, brochures, advertisements, presentations, business cards, and branded collateral Design graphics for social media, events, website content, Google Ads, and email campaigns Help maintain consistent brand standards across all marketing materials Create branded PowerPoint presentations and internal/external marketing pieces Assist with project-specific and corporate video content Support blog posts, press releases, podcast topics, scripts, and other written content Email, CRM & Campaigns Assist with targeted email communications using Salesforce/Pardot or similar CRM/email marketing tools Help build, track, and report on email campaigns Support contact database organization and outreach efforts Communicate campaign deliverables, timelines, and results Help improve how we segment audiences and communicate with investors, representatives, and partners Website, SEO, Google Ads & Analytics Support website updates and digital marketing improvements Coordinate with SEO and web vendors on content, performance, and redevelopment strategies Assist with Google Ads campaigns, keyword planning, reporting, and tracking Review monthly marketing reports and summarize key takeaways Use data and analytics to make recommendations for improving campaigns and content Coordinate with outside marketing vendors, event organizers, representatives, and internal team members Help manage trade association events, marketing contracts, and event calendars Support planning and execution of conferences, events, campaigns, and marketing initiatives Assist with ordering and distributing branded promotional items Coordinate marketing material translations and distribution to regional teams Track marketing spend and support budget reporting Who You Are You are someone who is creative but organized. You enjoy social media and digital content, but you are also willing to handle the follow-through, details, tracking, deadlines, and coordination that make marketing successful. You should be comfortable working on many different types of projects at once and shifting between creative work, administrative coordination, writing, design, reporting, and vendor communication. The ideal candidate is curious, resourceful, and willing to bring new ideas forward — especially around AI, social media, content creation, and digital marketing. Qualifications Strong interest or experience in social media, digital marketing, content creation, and AI tools Experience with Canva, Adobe Creative Suite, or similar design tools Strong writing, editing, and communication skills Ability to manage multiple projects, deadlines, and priorities Attention to detail and strong organizational skills Comfort working with Microsoft Office, PowerPoint, Excel, and Outlook Familiarity with LinkedIn, Instagram, Hootsuite, Salesforce, Pardot, Google Ads, Google Analytics, ChatGPT, or similar tools is a plus Experience with email marketing, CRM systems, website updates, SEO, video, podcasting, or event marketing is helpful Professional, positive, self-motivated, and willing to learn Why This Role Is a Good Opportunity This is a strong opportunity for someone who wants more than a narrow social media role. You will have the chance to work directly with leadership, support a global business, help manage the full marketing function, and play a meaningful role in modernizing how FirstPathway Partners communicates. You will be able to bring fresh ideas, test new tools, improve processes, and help shape the next phase of our marketing strategy. This role is ideal for someone who wants broad marketing experience, meaningful responsibility, and the ability to grow into a larger role over time. Title: Marketing Specialist Department: Marketing Schedule: Full-time, Monday–Friday Reports to: Senior Leadership How to Apply Interested candidates should apply through LinkedIn and include a resume. A portfolio, writing sample, social media work, design examples, or examples of AI/digital marketing projects are encouraged but not required. #J-18808-Ljbffr