Guardian Adobe Marketing Reporting Analyst/PM
Datum Technologies Group
Good day,
Role Name: Guardian_Adobe_Marketing Reporting Analyst/PM
Location: Bethlehem, PA (Onsite)
Start date: 2026-07-01
Background check MANDATORY
"Role Overview
The Marketing Reporting Analyst / PM is the primary business‐facing analytics lead responsible for translating Client’s marketing objectives into actionable, trusted insights delivered through Adobe Customer Journey Analytics. This role sits at the intersection of marketing strategy, analytics delivery, and program execution, ensuring reporting solutions are aligned to business priorities and delivered with discipline.
This role owns the definition, prioritization, and delivery of marketing KPIs, dashboards, and reporting frameworks that enable leadership to understand performance across campaigns, channels, and customer journeys. Acting as a bridge between marketing stakeholders and technical teams, the Analyst/PM ensures that reporting requirements are clearly articulated, validated, and implemented correctly within CJA—while maintaining traceability back to source data and business intent.
In addition to analytics ownership, this role provides lightweight project and delivery management, coordinating backlog priorities, facilitating working sessions, managing dependencies, and guiding dashboards from concept to production. The role plays a key part in stakeholder adoption by driving validation workshops, UAT cycles, and enablement activities so that insights are not only delivered but actively used.
The Marketing Reporting Analyst / PM also contributes to marketing performance storytelling, helping translate complex analytics into clear narratives for executives—supporting ROI analysis, attribution views, and decision‐making across Client’s marketing organization. This role is ideal for someone who combines analytical rigor with effective communication and organizational skills, and who thrives in a consultative, fast‐moving analytics environment.
Key Responsibilities
Own marketing reporting requirements, KPIs, and dashboard definitions
Translate business use cases into CJA metrics, dimensions, and datasets
Partner with the CJA Tech Lead to ensure data models meet reporting needs
Lead dashboard planning, prioritization, and iterative delivery
Manage reporting backlog, milestones, and dependencies
Conduct stakeholder working sessions for KPI validation and sign‐off
Perform data validation, trend analysis, and insight generation
Coordinate UAT, feedback loops, and production rollouts
Develop documentation, enablement materials, and dashboard guides
Provide leadership‐ready storytelling for marketing performance and ROI
Required Experience
5 to 8+ years of experience in marketing analytics, reporting, or analytics program roles
2 to 4+ years’ experience working with Adobe Analytics, CJA, or similar enterprise platforms
Proven experience managing stakeholders and analytics delivery in agile or hybrid models
Experience supporting executive and leadership reporting
Primary (Need‐to‐Have) Skills & Technologies
Marketing analytics & performance measurement
Adobe Customer Journey Analytics (CJA) (reporting & dashboards)
KPI framework development and validation
Dashboard design and storytelling for executives
Strong SQL or analytical validation skills
Agile delivery, backlog management, and dependency tracking
Stakeholder facilitation and requirement translation
Data QA and metric reconciliation
Secondary (Nice‐to‐Have) Skills & Technologies
GA4 or Google Analytics background
Cross‐channel attribution and funnel analysis
Adobe Workfront, AEM, or campaign planning tools
Power BI / Tableau exposure (for comparison or transition contexts)
Jira, Confluence, or similar delivery tooling
Experience working with regulated data or compliance‐driven environments
Prior insurance or financial services industry experience
Success Profile
This role is best suited for an analytics‐savvy storyteller and delivery manager who can ensure marketing leaders trust the numbers—and understand what actions to take next."
Thanks & Regards,
Ganesh B
Sr. US IT Recruiter
Phone: View phone number on workus.org
***email_hidden***
12000 Findley Road, Suite 350, Johns Creek, GA 30097
- ...Marketing Insights Manager As the Marketing Insights Manager, you will be a critical thought... ...and integrated storytelling, leveraging Adobe and Google Analytics to understand... ...versed in paid media and owned-channel reporting, with the ability to connect channel level...AdobeFlexible hours2 days per week3 days per week
Perennial Resources International
Freemansburg, PA1 day ago - ...Marketing Intelligence Analyst Software Guidance & Assistance, Inc. (SGA) is searching for a Marketing Intelligence Analyst for a contract assignment with one of our premier insurance services clients. This is a hybrid role requiring 2–3 days onsite in one of the following...SuggestedContract work
SGA
Freemansburg, PA2 days ago - ...Marketing Intelligence Analyst Position Summary: As a Marketing Intelligence Analyst supporting the Performance Marketing organization, you will play a key role in powering data-driven marketing execution and decision-making. This role will be a key pillar in scaling...Suggested2 days per week3 days per week
Perennial Resources International
Freemansburg, PA11 days ago - ...analytics and provide monthly performance reports Ensure brand consistency across all... ...~ Basic graphic design skills (Canva, Adobe, etc.) ~ Strong writing and communication... ...automotive industry Bachelor's degree in Marketing, Communications, or related field Compensation...AdobePart time
The Scott Family of Dealerships
Allentown, PA23 days ago - ...position. Job Title: Adobe CJA Teach Lead... ...building and sustaining Guardian’s enterprise‑grade marketing analytics foundation on Adobe... ..., attribution, executive reporting, and long‑term personalization... ...the Marketing Reporting Analyst/PM, tagging teams, and dashboard...AdobeImmediate startRemote workVisa sponsorship
- ...suite of tax preparation tools (including, but not limited to CCH Workstream, CCH ProSystem FX Scan & Autoflow, and CCH Axcess Tax) ~ Adobe Acrobat (PDF documents) ~ Microsoft Word, Excel, Outlook ~ CCH IntelliConnect ~ Candidates MUST have the ability to work...AdobeFull timeLocal area
Valley National Group Inc
Freemansburg, PA4 days ago - ...primary contact for business clients; review and present financial reports (primarily in QuickBooks Online) Lead, mentor, and develop... ...interaction Proficiency in QuickBooks Online, Microsoft Office, Adobe Acrobat; tax software (Ultra Tax) a plus Strong leadership,...AdobeWork at officeFlexible hours
The Gallagher Search Group, Inc.
Bethlehem, PA20 hours ago - ...Demonstrates proficiency in the use of dictation systems, Microsoft Word, Microsoft Excel, Microsoft Access, Microsoft PowerPoint, Adobe Acrobat Professional, Microsoft Visio, Microsoft Outlook, and other computer systems as needed. Design and maintain databases as...AdobeWeekend work
St. Luke's Hospital
Freemansburg, PA2 days ago $152.29k - $250.2k
...analytics, automation, and AI into audit planning, execution, and reporting – enhancing audit quality, coverage, efficiency, and insight... ...week, WFH - 2 days a week. Preferred locations are located at Guardian Offices in Hudson Yards, NYC; Bethlehem, PA; or Holmdel, NJ....Work at officeWork from homeVisa sponsorshipWork visa2 days per week3 days per weekGuardian Life Insurance
Freemansburg, PA1 day ago- ...Manager of Marketing, Outreach and Engagement Allentown, PA At Phoebe Ministries , we’re more than a workplace – we’re a community... ...SEO, and paid social # Proficiency in creative tools such as Adobe Creative Cloud or Canva for content development # Experience...Adobe
- ...FocusKPI is looking for a Marketing Operations Analyst to join one of our clients, a high-tech SaaS company. As a Marketing Operations Analyst... ...(CDP) for comprehensive analysis. Analytics and Reporting: Design and execute data analyses to derive actionable insights...Full time
FocusKPI
Allentown, PA20 hours ago $5,000 per week
...Fast Growth 150 List. We sell the latest AI technologies from Nvidia, Dell, HP, Microsoft, Google, Cisco, Lenovo, Apple, VMWare, Adobe, APC, IBM, Nutanix, EMC, Pure Storage, Samsung, Intel, Eaton, and all the hottest AI and Green Data Center, Virtualization, Energy...AdobeCurrently hiringDay shiftGHA Technologies, Inc
Bethlehem, PA4 days ago$70k - $115k
...The Business Data Analyst I role has a national salary range of $70,000 - $115,000. For roles within California the range is $70,3... ...collaborate with site leadership and key stakeholders to build reports, implement standard tools, and support data-driven decision-making...DPDHL
Fountain Hill, PA4 days ago$20 per hour
...Art And Copy Layout Designer Qualifications Adobe Creative Suite experience required Proficient in both MAC and PC Excellent... ...mock-ups of designs, brochures, iconography, and any other marketing materials required - 25% Revise the work of previous...AdobeHourly payAlphaGraphics
Allentown, PA3 days ago- ...responsible for elevating the brand to a best‑in‑class social media marketing engine by developing and executing innovative and data‑driven... ...platforms. Analytics & Optimization Gather, analyze, and report out impact and performance of global enterprise social media ecosystem...
Crayola
Easton, PA3 days ago $29.8 per hour
...for efficient workflow and troubleshoot challenges that surface. Adobe Illustrator skills are necessary to ensure design integrity and... ...concept approval Creates collateral art files for marketing and sales team Partners with product development and merchandise...AdobeContract workWork experience placementFreelanceSeasonal workRemote workOverseasNight shiftWeekend work24 Seven Talent
Easton, PA3 days ago- ...for leading high-impact design work across campaigns, product marketing, digital experiences, and brand initiatives. The role also influences... ...across multiple channels and formats ~ Deep expertise in Adobe Creative Suite and modern design tools ~ Ability to balance...AdobeFreelanceShift work
Victaulic
Easton, PA2 days ago - ...Description Position Overview: The Marketing Manager will develop and manage the organization's functional Marketing Plans across... ...of all free and ticketed programing. • Provide regular reports and updates to Senior Director, Marketing and Sponsorship and COO...Work experience placementWork at office
company1294
Fountain Hill, PA20 hours ago - ...experience strongly preferred. Current knowledge of federal and state disclosure guidelines. Proficiency with MS Word, MS Excel, Adobe, Desktop Underwriter and Loan Prospector. Ice/Encompass LOS experience is a plus. Demonstrate high volume productivity....AdobeFull timeWork at office
Cross Key Management
Allentown, PA28 days ago - ...graphic design. The Graphic Design Intern will report to the Senior Manager of Game... ...with the Phantoms Creative Department and Marketing Team to create materials for promotional,... ...or a related field Proficiency with Adobe Creative Cloud - including Photoshop, Illustrator...AdobeInternshipWork at officeLocal areaMonday to Friday
AEG Presents
Allentown, PA3 days ago $49.26k - $73.89k
...Summary The Associate Product Analyst supports the growth and performance of Guardian’s Retail business, a strategically... ...analytical insights and reporting to support strategic decisions and... ...dynamics, product offerings, and go-to-market strategies. You will be...Full timeWork at officeVisa sponsorshipWork visaFlexible hours3 days per week- ...clerical experience. ~ Knowledge of appropriate software including Microsoft Word, Excel, and Outlook, Microsoft PowerPoint, and Adobe Acrobat. ~ Knowledge of office management systems and procedures. Come as you are: At AccentCare, our care is most compassionate...AdobeFull timeWork experience placementWork at officeFlexible hours
AccentCare
Center Valley, PA3 days ago - ...voice synthesis tools (e.g., Descript, ElevenLabs, or similar) and professional audio editing software such as Pro Tools, Logic Pro, or Adobe Audition. Passion for Storytelling: A genuine enthusiasm for using sound and technology to bring characters to life and inspire...AdobeRemote job
Childhood Cancer Society
Allentown, PA4 days ago - ...IN-PERSON role in Allentown, PA. We are seeking a hands-on marketing generalist who can write, design, and execute quickly, tackling... ...Strong writing ability Basic design skills. E.g. Canva, Adobe, or similar Comfortable using marketing tools - Meta Business...AdobePart timeFor contractorsSeasonal work10 hours per weekFlexible hours
$132.42k - $217.55k
...(FPRS) and Client Solutions & Wealth Management (CSWM), Guardian's Individual Markets lines of business. You will manage the operational risk profile... ...(ServiceNow) for FPRS and CSWM, including establishing reporting standards, promoting self-identification of risks, and...Work at officeWork from homeGuardian Life Insurance
Freemansburg, PA1 day ago- ...Marketing Specialist – Commercial Mechanical Aligned with the sales growth strategy, the Marketing Specialist – Commercial Mechanical... ...skills and knowledge of relevant software including MS Office, Adobe Acrobat Pro, SharePoint, Teams/Zoom, and WordPress. Canva and Photoshop...AdobePermanent employmentContract workLocal areaTrial period
Victaulic
Easton, PA20 days ago - ...execution from initiation to set-up and, finally, post-activation reporting with future implications. Additionally, the Retail Media... ...SPECIFICATIONS: ~ Minimum Bachelor's degree in Digital Marketing, Marketing, Communications, Business or related field ~3+ years...Full timeRemote work
Crayola
Easton, PA2 days ago $73.04k - $90.16k
...join our growing team as a 3D Specialist - Graphics. This position reports directly to the Graphics Manager in our Baltimore office.... ...AutoCAD/Civil 3D, Autodesk 3ds Max, V-Ray, MicroStation/ORD, and Adobe Creative Suite (Photoshop, Premiere, After Effects, Illustrator,...AdobeWork at officeWork from homeFlexible hoursRK&K
Allentown, PA20 hours ago- ...Overview Join our growing data security company as a Marketing Design Intern. In this role, you'll support our marketing team by creating... ...and creativity Proficiency with design software (Figma, Adobe Creative Suite, or similar) Proficiency with generative AI...AdobeRemote jobSummer workInternshipSummer internshipFlexible hours
Symmetry
Allentown, PA4 days ago - ...data collection and movement between a variety of different sources, analyze data from the various sources and produce meaningful reports and/or presentations. Delivery from this team will be not only on delivering business value but also about reliability, agility...Work experience placement
3B Staffing LLC
Bethlehem, PA3 days ago
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Guardian Adobe Marketing Reporting Analyst/PM. Be the first to apply!
