Director of Finance

ABOUT QALO

QALO started as a category-defining silicone ring brand built on one idea: gear tough enough to keep up with an active life, without asking you to take off what matters most. Thirteen years later, that same philosophy — durable, functional, made for real life — is driving QALO's next chapter. With the launch of the smart ring, a subscription-free health-tracking device covering heart rate, blood oxygen, HRV, sleep, and recovery, QALO is repositioning from a lifestyle accessories brand into a health tech and wearables company. We're building the team that will define that brand as we compete for space in wearable health.

Interested in this role You can find all the relevant information in the description below.

ABOUT THE JOB

The Director of Finance is a key leadership role within QALO's finance organization, reporting

directly to the President/CFO and partnering closely with teams across D2C e-commerce, retail,

and consumer products. This individual will own financial planning and analysis, business

modeling, and reporting – providing the analytical foundation to support QALO's growth across

direct-to-consumer channels, omnichannel retail, and new product line expansion.

RESPONSIBILITIES 

• Provides financial guidance, analysis, and reporting to support recommendations that lead to informed and effective business decisions
• Assists leadership in the annual strategic planning process, identifying new opportunities across D2C, retail, and omnichannel partnerships
• Owns and manages all activities related to the annual budgeting process
• Manages all activities related to quarterly and rolling forecasting
• Delivers monthly, quarterly, and annual variance analysis with commentary on performance drivers
• Reviews and updates forecasts based on actual results, channel performance, and evolving business strategy
• Prepares Management Discussion & Analysis (MD&A) and board-level financial presentations
• Tracks and analyzes key D2C and retail metrics including AOV, LTV, CAC, MER, sell-through rates, and channel contribution margins
• Builds and maintains financial models supporting new product line launches and retail channel expansion decisions
• Partners with marketing to evaluate spend efficiency and return on investment across paid and owned channels
• Supports inventory planning and demand forecasting in partnership with operations and merchandising
• Compiles competitive and industry data for trend detection, benchmarking, and strategy development
• Serves as the Finance lead in evaluating omnichannel partnership opportunities and new wholesale/retail account expansions
• Partners with the Controller / TGG team (outsourced finance function) to ensure alignment between financial planning and accounting operations
• Builds strong cross-functional relationships with Marketing, Operations, and Commercial teams

WHO YOU ARE

Education and/or Experience

• Bachelor's degree in Finance, Accounting, Economics, or a related field required
• Master's degree in Finance, Business, or related field preferred
• Minimum of five to eight years of Financial Planning & Analysis experience, ideally within a D2C e-commerce or consumer products company with exposure to whole, Amazon or other channels

Qualifications

• Strong command of D2C and retail financial drivers including contribution margin, customer economics, and channel profitability
• Strong analytical and financial modeling skills including experience modeling new product launches, retail channel ramps, and marketing investment scenarios
• Solid understanding of inventory, COGS, and gross margin dynamics xhyhwjd in a product-based
• business
• Demonstrable knowledge of financial accounting and GAAP reporting fundamentals
• Experience operating within a PE-backed environment, including investor and lender reporting, covenant compliance, and supporting financial due diligence

Computer Skills

• Proficiency in MS Office Suite with advanced Excel skills required
• Experience with e-commerce analytics platforms (Shopify, Amazon analytics, or similar) preferred
• Experience with ERP or financial planning software (e.g., NetSuite) preferred

Other Skills and Abilities

• Excellent written and verbal communication and presentation skills
• Demonstrated experience working with and presenting to senior management
• Highly organized with strong attention to detail
• Ability to prioritize and manage multiple workstreams in a fast-paced, growth-oriented environment
• Comfortable operating both strategically and in the details as the role demands
• Ability to work independently and collaboratively across functions
• Strong problem-solving and consensus-building skills
• Ability to handle and protect confidential financial and business information