Manager, Salesforce Targeting & Engagement Analytics

Position Manager, Salesforce Targeting & Engagement Analytics Location Cambridge, MA (Up to 15% remote work allowed) Job Overview Takeda Pharmaceuticals USA, Inc. is seeking a Manager, Salesforce Targeting & Engagement Analytics with the following duties: responsible for designing, building, and operationalizing Salesforce based field targeting and healthcare professional (HCP) engagement analytics for inline and launch neuroscience brands; integrate multiple commercial data sources, develop analytic frameworks, and provide insights that support field deployment, omnichannel planning, and commercialization strategy in the neuroscience therapeutic area. Design and manage Salesforce targeting, segmentation, and field deployment using IQVIA, Symphony, Komodo, EMR/EHR, and SP data. Build longitudinal HCP analytics via SQL/Python in Databricks/Snowflake by integrating claims, Veeva CRM, SP onboarding, and payer access signals. Develop engagement measurement for Salesforce and omnichannel (NPP/DTC) using campaign metadata and behavioral analytics (Veeva, tele-detail, Adobe/Google). Lead secondary commercial analyses using claims, CRM, and market data to assess disease dynamics, competitive landscapes, and prescriber behavior, directing offshore (GCC) analytical resources as needed. Conduct test‑control and A/B experimentation to quantify incremental impact of omnichannel tactics and identify drivers of HCP engagement and Rx behavior. Analyze marketing performance data to surface trends, opportunities, KPI shifts, and whitespace insights to inform tactical and strategic decision‑making for neuroscience brands. Execute ad‑hoc analytics for multiple BUs to size market opportunities using Komodo and SP data and partner with digital teams on MRP planning and channel activation. Diagnose funnel leakage across neuroscience patient journeys using claims, SP onboarding data, payer benefit design, and CRM interaction data. Incorporate payer dynamics into targeting, segmentation, and pull‑through analytics for field and payer‑facing teams. Translate analytics into scenario‑based recommendations for brand, field, market access, and launch excellence stakeholders across both launch and inline neuroscience brands. Standardize measurement logic, code assets, and reporting via Databricks/SQL/Python and Tableau/Qlik/Power BI for reproducibility and cross‑brand adoption. Collaborate cross functionally with Launch Excellence, Brand Marketing, Market Access, Field Leadership, Medical, HEOR/Forecasting, and Data Engineering to align analytic workflows to commercialization milestones. Support launch and inline franchises using differentiated analytic approaches based on data maturity, therapeutic complexity, payer behavior, and promotional mix. Compensation & Benefits Salary: $161,803 - $182,270 per year. U.S. based employees may be eligible for short‑term and/or long‑term incentives, medical, dental, vision insurance, a 401(k) plan and company match, short‑term and long‑term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well‑being benefits. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires accrue up to 120 hours of paid vacation. Requirements Master’s degree in Business Administration or related field plus 3 years of experience in qualitative analytics within the pharmaceutical industry, or Bachelor’s degree in Business Administration or related field plus 5 years of experience. Prior experience must include: analyzing secondary data to evaluate brand performance, prescriber behavior, and market trends for both in‑market and launch products using specialty pharmacy, 867 data, IQVIA/Symphony/Komodo claims data; evaluating marketing campaigns through split testing to measure digital and non‑personal promotional impact on engagement; managing day‑to‑day Salesforce Targeting Data Analytics Integration project activities for the client merger; providing actionable insights to senior leadership; developing SQL & Python queries; designing scalable Tableau dashboards; managing multiple analytics projects, performing root cause analysis, and aligning findings with business priorities and deadlines. Job Type Full time. Applicant Information Qualified applicants can reference job #R0181396. EOE. #J-18808-Ljbffr Initial Therapeutics, Inc.