Brand Manager II

Job Description Company Summary

EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products. Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.

Department Summary

Beyond connecting customers to their favorite entertainment, our Video Services team delivers an award-winning TV experience to millions of customers across DISH TV and Sling TV platforms. Our dynamic teams are unwavering in our commitment to continuous innovation, ensuring the evolution of products and the constant enhancement of the overall customer experience.

Job Duties and Responsibilities

The Sling TV Brand Marketing team is accountable for driving the brand strategy, planning, messaging and consistency across the marketing organization. A big component of brand marketing includes the designing and execution of the experience plans. These campaigns are used to create a strong brand halo that improves perception and ultimately drives new customer acquisition.

What Success Looks Like (Objectives):

• Lead annual brand planning, communication plans, and strategic content pillar development from inception through deployment
• Lead Brand TV and digital advertising campaigns, including creative asset development, creative brief creation, financial business cases, internal routing, consumer testing, and video production
• Act as the primary point of contact for creative agency partners to develop integrated creative ideas and experience plans that span the consumer journey; lead the SOW development process for project-based or Agency of Record (AOR) partners and manage weekly status meetings
• Partner with Go-to-Market and other cross-functional teams to develop and deploy strategic marketing initiatives; collaborate with the Consumer Insights team and internal agencies to develop marketing messages and claims for new products, services, and offers
• Manage the brand marketing budget, including forecasting, tracking, accruals, and optimization of total brand spend
• Mentor, coach, and develop direct reports to help them reach their full potential and achieve career growth

Skills, Experience and Requirements

Core Skills and Competencies (What You’ll Bring):

• Ability to parse diverse data sets to reach actionable insights that drive business outcomes
• Exceptional capacity to influence and collaborate across functional groups including Consumer Insights, Product, Programming, Go-to-Market, PR, Legal, and Finance
• Strong interpersonal expertise that fosters team partnership and maintains organizational enthusiasm
• Resilience and agility required to thrive in fast-paced, ever-changing environments while managing multiple high-priority deadlines
• Advanced proficiency in AI-driven data analysis or marketing automation tools to optimize campaign strategy and execution

Minimum Requirements:

• Minimum Education: Bachelor’s degree in advertising, marketing, business administration, or a related field
• Minimum Experience: 7+ years of experience in brand marketing, strategy, production, or campaign management (must include TV production experience)
  • 2-4 years experience managing teams 
• Required Technical Skills:
  • End-to-end complex brand campaign management
  • Creative agency partnership and workflow management

Visa sponsorship not available for this role

Salary Ranges

Compensation: $96,250.00/Year - $158,125.00/Year
Benefits

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits .

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. 

Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.

The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.

We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. EchoStar will accommodate the sincerely held religious beliefs of employees if such accommodations are not undue hardships and are otherwise within the bounds of applicable law. All qualified applicants with arrest or conviction records will be considered for employment in accordance with local, state, and federal law. You may redact any information that identifies age, date of birth, or dates of school/graduation from your application documents before submission and throughout our application process. EchoStar will provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so poses an undue hardship on the Company, poses a direct threat of substantial harm to others, or is otherwise not required by law. EchoStar has a more detailed Accommodation Policy that applies to employees. EchoStar endeavors to make echostar.com and jobs.echostar.com accessible to users. Please contact View email address on us.fitly.work if you would like to discuss the accessibility of our website or need assistance completing the application process. This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications. Click the links to access the following statements: EEO Policy Statement , Pay Transparency , EEOC Know Your Rights ( English / Spanish )