Director, Social Media

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for aDirector, Social Media based in United States. The role offers the opportunity to lead social media storytelling and create content that inspires, informs, and engages diverse audiences. The ideal candidate is a hands-on creator who can transform ideas into high-performing, platform-native content across multiple channels. You will combine creative production skills, cultural awareness, and data-driven insights to grow audience engagement. Working within a collaborative marketing environment, you will help shape brand presence and strengthen connections with communities. This position requires someone who thrives in a fast-paced setting, stays ahead of digital trends, and enjoys experimenting with new formats. You will own the day-to-day content lifecycle, from ideation and production to publishing and performance analysis. This is an opportunity to make a visible impact through meaningful storytelling and innovative social strategies. Accountabilities The Director, Social Media will be responsible for developing and executing engaging social content strategies while managing the full creative process from concept through publication. This role requires strong creative instincts, production expertise, and the ability to use audience insights to continuously improve performance. Create, film, edit, and publish original content across platforms including Instagram, TikTok, YouTube, LinkedIn, and emerging social channels. Develop platform-specific content strategies for both static and video formats while maintaining a consistent brand voice. Produce short-form video content, including self-shot and on-location footage, optimized for audience engagement. Monitor social, cultural, and digital trends to identify relevant opportunities for timely content creation. Analyze performance metrics and audience behavior to determine which content strategies should be expanded, adjusted, or retired. Partner with social leadership and marketing teams to execute channel strategies and achieve engagement and growth goals. Manage content calendars, publishing schedules, captions, and daily community engagement activities. Write compelling, platform-native copy that aligns with brand messaging and audience expectations. Support production logistics, including coordinating talent, scheduling shoots, organizing footage, and collaborating with creative partners. Work with design teams to adapt content across formats and stay current with new tools, platforms, and creative approaches. Requirements The ideal candidate is a creative social media professional with strong content production skills, a deep understanding of online culture, and experience growing digital audiences. They should be comfortable working independently, managing multiple priorities, and using data to guide creative decisions. 4+ years of experience creating social media content, with a portfolio or reel demonstrating original work that has been filmed, edited, and published. Strong video production and editing skills using tools such as CapCut, Adobe Premiere, or equivalent platforms. Deep understanding of social media platforms, content formats, algorithms, and audience engagement strategies. Strong awareness of internet culture, emerging trends, and the behaviors of younger digital audiences. Proven ability to grow engagement and audience following on at least one social platform. Excellent storytelling, copywriting, and creative communication skills. Ability to analyze social performance data and translate insights into actionable content decisions. Strong organizational skills with the ability to manage multiple projects, deadlines, and publishing schedules. Comfortable working both behind and in front of the camera. Preferred qualifications include: Experience hosting or appearing on camera as a creator or spokesperson. Background in community management or creator/influencer partnerships. Personal experience building and growing a content audience. Experience or strong interest in design and visual storytelling. Benefits Competitive salary range based on location, experience, qualifications, and business needs: Tier A: $67,500 - $88,600 annually Tier B: $73,600 - $96,500 annually Tier C: $79,600 - $104,500 annually Fully remote work opportunity with flexibility to work from a home office. Opportunity to shape a high-impact social media presence and influence brand strategy. Collaborative marketing environment focused on creativity, engagement, and growth. Professional development opportunities within a mission-driven organization. Opportunity to work on meaningful campaigns that connect with diverse audiences and communities. #J-18808-Ljbffr