Director, Social Media Advertising & Analytics

Summary: The ASPCA isseekinga strategic, data-driven leader to oversee and advance our paid social media and analytics capabilities. The Director, Social Media AdvertisingandAnalytics willdesignand scale paid social media programs that grow awareness, driveengagementand maximize conversions whileestablishinga measurement framework to gather core insights from paid social campaigns to inform decision-making across the organization. Reporting to the Senior Director,Social MediaandOnline Influencer Engagement Strategy, this role will serve as a key partner tothe ExternalCommunications, Marketing, Developmentand Program teams; translating performance data into actionable paid social strategies that deepen audience connection and advance mission impact. The ideal candidate is both a performance marketer and a storyteller, equally comfortable optimizing campaigns in-platform and presenting clear, compelling insights to key stakeholders. In addition to leading paid media strategy and analytics, this role will manage and mentor a Manager, Social Media Advertising Strategist andoversee budget allocation. Who We Are The Communications division works with key stakeholders to develop marketingandcommunications strategies, messaging,creativeand content to engage audiencesonpriority issues to fulfill the ASPCA’s mission. Strategies are developed based ontargetaudiences and organizational priorities across owned,earnedand paid media andchannels. ASPCA communications drive public awareness and engagement in ourmission and impact, support our priorities and values, strengthen our brand, andadvance our work. WhatYou’llDo The Director of Social Media AdvertisingandAnalyticsreports directly to theSenior Director,Social MediaandOnline Influencer Engagement Strategyand hasonedirect report. Where and WhenYou’llWork This is a hybrid position and will requireone day a week on-site at the ASPCA’s 8th Avenue Office in New York City.Schedules are subject to change as needed by the ASPCA Ability and willingness to travel up to 10% annually, as needed. WhatYou’llGet Compensation Starting pay for the successful applicant will depend on a variety of factors, including but not limited to education, training, experience, location, business needs, internal equity,market demandsor budgeted amount for the role. The target hiring rangeis fornew hireoffers only, and staff compensation may increase beyond the maximum hiring range based on performance over time. The maximum of the hiring range is reserved for candidates with the highest qualifications and relevant experience.The expected hiring salary range for this roleisset forth belowandmay be modified in the future. The target hiring range for this role is $125,000 -$133,000 Benefits At the ASPCA, youdon’thave to choose between your passion and making a living. Our comprehensive benefits package helps ensure you can live a rewarding life at work and at home. Our benefits include but are not limited to: Affordable health coverage, including medical, employer-paid dental and optional vision coverage. Flexible time off that includes vacation time, paid personal time, sick time, bereavement time, paid parental leave, and 10 company paid holidays thatallowsyou even more flexibility toobservethe days that mean the most to you. Competitive financial incentives and retirement savings, including a 401(k) plan with generous employer contributions — we match dollar-for-dollar up to 4% and provide anadditional4% contribution toward your future each year. Robust professional development opportunities including classes, on-the-job training, coaching and mentorship with industry-leading peers, internal mobility, opportunities to support in the field and so much more. Responsibilities: Responsibility buckets are listed in general order of importance. They include, but are not limited to: Paid Social Advertising Strategy, Execution & Agency Management Design, execute and scale paid social media campaigns across platforms including Meta, LinkedIn, TikTok, and X to drive awareness, lead generation and conversions. Oversee and manage the ASPCA’s paid social media agency, providing strategic direction, reviewing deliverables and ensuring accountability for performance, efficiency and innovation. Develop channel-specific strategies that align with broader communications, program and fundraising goals. Stay current on platform capabilities, audience trends and emerging opportunities to continuously evolve strategy. Analytics, Measurement & Data Storytelling Lead data collection and establish measurement frameworks, defining KPIs and success metrics across paid social efforts. Translate performance data into clear, compelling reports and actionable recommendations tailored for key stakeholders across the organization. Build reporting framework and regular performance cadences to ensure visibility into campaign results #J-18808-Ljbffr ASPCA