Paid Media Specialist (Meta)

We are seeking a skilled and results-driven Paid Media Specialist (Meta) to oversee, manage, and optimize advertising campaigns on Meta platforms (Facebook, Instagram, etc.). The ideal candidate has a strong understanding of Meta’s ad products, audience targeting, and analytics tools, with the ability to translate marketing goals into effective campaigns that drive measurable results. Key Responsibilities Develop, implement, and manage Meta ad campaigns that align with business objectives. Conduct audience research and create detailed targeting strategies to reach the right users. Craft compelling ad creatives, including visuals and copy, in collaboration with the design and content teams. Monitor and analyze campaign performance, providing insights and recommendations for optimization. Manage ad budgets, ensuring efficient allocation of resources to maximize ROI. Stay updated with Meta’s latest advertising trends, tools, and platform updates. Generate regular performance reports to communicate results and insights to stakeholders. Conduct A/B testing to identify the most effective strategies for ad placement, messaging, and design. Qualifications Proven experience managing Meta advertising campaigns (minimum of 2-3 years preferred). Strong knowledge of Meta Ads Manager, Business Suite, and analytics tools. Experience with audience segmentation, retargeting, and lookalike audiences. Excellent analytical skills with the ability to interpret campaign data and make data-driven decisions. Strong communication skills, both written and verbal. Familiarity with other paid media platforms is a plus (Google Ads, TikTok Ads, etc.). Certification in Meta Advertising (e.g., Meta Blueprint) is a plus. Ability to work in a fast-paced environment and meet tight deadlines. Technical Requirements A computer with dual monitor setup is required Computer with at least 8GB of RAM Must have at least 25 MBPS internet speed Why Join Us 40 hours a week, 8 hours a day Competitive salary base Permanent work-from-home setup Unlimited FREE access to MAG School courses and SOP Library Work schedule is in Eastern Standard Time (EST), Monday-Friday only Opportunities for professional development and career advancement About My Amazon Guy We are a full-service Amazon agency. Founded in 2018 by Steven Pope, we have more than 500+ employees worldwide, all remote, and growing rapidly. Through deep knowledge of SEO, design, and PPC, we love to show our clients why we are the best at growing their sales faster. Many companies put clients or customers at the top of their pyramid. At My Amazon Guy we put employees first, and fire clients who disrespect our staff. We invest in people long term, and it’s helped us get to where we are today. Employees are critical to us. It is on Ownership and Management to support every layer above them. – Steven Pope, Founder Hear more of what our employees have to say. These are what makes our organization be better. We encourage growth, proficiency, communication, and prioritize progress over perfection. And for our managers, we promote leadership, respect, accountability, and ownership in order to build a successful company, attract talent, achieve goals, and gain trust. Our mission: to be Earth’s most seller-centric company. Core Values Learning Never ending acquisition of knowledge and skills. Consistent Communication Frequently convey info with clarity, accuracy, and purpose to all parties. Tech Savvy Type 55+ WPM, Excel guru, Google enthusiast, uses Slack threads. Teaching Help others learn, share your knowledge. Multiply Yourself Replace yourself to scale MAG. 1+1=3. Soft on the People Treat employees with respect and sincerity. Compete We are a team not a family. Crush your competitors. Play to win. Extreme Ownership Seizes accountability. Prioritizes then executes. Maintains discipline to create a simple but often difficult plan of action in motion at all times. Radical Candor Feedback Faster. Telling direct reports where they stand every single day. Tell it like it is. We want you to be part of our growing team. My Amazon Guy is one of the top 500 fastest growing companies in the USA with more than 500 employees from all around the globe. We’re committed to fostering a culture of growth and learning, and we’re looking for talented individuals who share our vision. #J-18808-Ljbffr My Amazon Guy