Media Specialist
Randstad
A $60M+ beauty/cosmetics brand is seeking a versatile Media Specialist to lead end-to-end media strategy and channel execution for a growing consumer brand. This role combines high-level strategic planning with hands-on campaign execution. Partnering closely with internal marketing leaders and external agency, you will own channel allocation, directly run emerging platforms, and lead performance analysis to drive profitable growth. Key Responsibilities Strategic Leadership: Develop full-funnel media plans, guide overall budget allocation, and lead optimization testing across audiences, landing pages, and creative formats. Hands-On Channel Execution: Directly build, manage, and optimize campaigns across secondary paid channels, including TikTok, Pinterest, Snapchat, and Reddit. Agency Management: Direct and evaluate external agency partners managing Meta and Google ad accounts to ensure aligned priorities, budget pacing, and quality tracking. Budget & Performance Optimization: Manage monthly budgets of $300K+, optimizing campaigns against key efficiency metrics like CAC, ROAS, MER, CTR, and CVR. Analytics & Reporting: Leverage GA4, Triple Whale, and attribution tools to deliver actionable weekly and monthly performance insights while maintaining strict data hygiene. Creative Testing: Analyze ad creative performance to develop actionable creative briefs and testing frameworks in collaboration with creative teams. Cross-Functional Alignment: Coordinate media timing around major product launches, promotional events, affiliate marketing, and social commerce operations. Qualifications & Requirements Experience: 3-5++ years of hands-on paid media experience, ideally within e-commerce, consumer goods, or multi-SKU brands. Budget Scale: Track record of direct oversight for $250K+ in monthly paid media spend. Platform Mastery: Strong proficiency with Meta Ads, Google Ads, TikTok Ads, Pinterest, GA4, and Triple Whale. E-Commerce Context: Background with Shopify platforms, agency management, affiliate programs, and social shopping integrations. Analytical Mindset: Exceptional ability to synthesize complex multi-platform data into clear strategic recommendations. Offices located in NYC and Long Island (hybrid). Salary could be 140-150k or more depending on experience. Full benefits and bonus available. #J-18808-Ljbffr
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